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Coolest E-commerce Websites (Winter 2018 edition)

In a continuing quarterly series, I wanted to highlight some of my favorite e-commerce store designs for Winter 2018. If you have any suggestions to the list, please feel free to add a comment at the bottom of the post! *Note this is not a sponsored post, we actually have no contact with any of the below companies :)

Little Wolf Coffee

I love the simple design of Little Wolf Coffee, who run a cafe in Ipswich, Massachusetts. In addition to selling coffee in their physical location, they are packaging their green coffee roasts and apparel items for online sales. The product images are not of the coffee packs themselves but cool illustrated backgrounds in different soothing colors. The typography is modern and the neutral background is soothing on the eyes as opposed to the commonly used stark white grounds. Little Wolf also utilizes subscription services to sell recurring coffee packs. Bonus points for the .coffee domain name.


The large, full width image scale presented on the Hillflint site are a nice touch to showcase the details that go into their vintage-inspired collegiate sweaters. The use of mega-menus simply captures the breadth of their licensed options. I like the use of radio buttons on the product page, but the only criticism would be the overlap of the product description being slightly hard to read over the full width product images. Overall, the site is super clean and well designed. Looking forward to seeing some Ohio State Buckeyes gear in the future.

hillflint collegiate sweaters

Drifters Fish

This simple site reeled me in (pun intended) with its huge video on the homepage. Drifter's Fish is a husband and wife team that sells Copper River salmon that they catch and inspect themselves. The photography really captures the region and the fishing process with fantastic color. The bold footer and typography used throughout gives a modern feel and it certainly doesn't look like a typical Shopify template. The loading screen is even cool.

drifter fish


Richardson is New York cool. Originally an Erotica Magazine founded in the late 90s, it has remained relevant and turned into a full fledged streetwear brand. The huge logo and bold navigation is fixed at the top of every page. Product pages are super simple, with details fixed on the right side as you scroll through the product images of their t-shirts and accessories. Nothing groundbreaking here, but why have a bunch of fancy features when you can just be cool?

Son of a Tailor

I found about about SOAT through an interview with boisterous Shopify CEO Harley Finkelstein and had to check it out. They offer customizable t-shirts in neutral colors on a clean, well-designed website. You can customize all aspects of the t-shirt in an easy to follow guide on the product page for about $45-60. If you are unhappy with the fit of the shirt, they will remake it for you. The full width photos and lack of white on the homepage was a nice change. Because there are only a few product options, the site allows you to focus on the customization process and it flows really nicely. I haven't tried the service yet, but it definitely sparks some curiosity to see how it fits.

I'll be back in Spring with another round of the coolest e-com sites.