Module 2. Lesson 5.

TRANSCRIPT:

Catalog Set-up

Creating a Facebook Catalog can seem daunting and perhaps a bit confusing but on the surface it is actually quite simple and we will walk through how to create the catalog, and connect it all to your Business Manager. Ultimately, the payoff is worth it. With a properly built catalog, we will demonstrate how to set up Add to Cart dynamic retargeting ads, which can easily cover the cost of this course for any merchant with the baseline metrics we suggest. Before you dive into the video, Facebook and Shopify have made an update to the way that catalogs and feeds are set-up. This ultimately simplifies the process in the long haul but the steps to arrive at the finished product may feel a slight bit arduous.

More Information and Things to Note

Shopify Facebook Channel

More info here

Pixel

Verifying Your Pixel

The steps on plugging your Facebook Pixel into your Shopify store are relatively simple, but have changed slightly recently. You can find additional information and instructions here. During the account/pixel set-up process, you will be prompted to test your pixel to make sure that it is firing correctly, but wait until you have fully connected your Shopify store.

Testing your Pixel can be done using the Events Manager, during the Pixel implementation process it will prompt you to test the pixel as well.

Standard Events of Your Facebook Pixel

When you connect your Facebook Pixel with a Shopify store, it comes pre-loaded with standard conversion events, which we will discuss further in the next module. However, those standard conversion events are as follows:

Viewed Content: When a visitor views a specific page, for example a product page

Search: When a visitor makes a search

Add to Cart: When a visitor adds a product to the shopping cart

Initiates Checkout: When a visitor clicks on the checkout button

Add Payment Info: When a visitor enters payment information within the checkout

Purchase: When a customer completes a purchase and views the thank you page in the checkout

When you connect your Facebook pixel to your Shopify site, though these events are pre-loaded, your Pixel will need a few days to allows these events to ‘trigger’ on your website before you will be able to utilize them to target on Facebook

Helpful Tip: Set your Facebook pixel up well in advance of when you plan to start running ads so that when you go to set everything up all your conversion events will have data and be usable

Connecting Your Assets

Though we demonstrate it in the video it’s worth another note. Make sure that all of your assets are connected inside of Business Manager. If you have a Facebook Pixel and a Facebook Ad Account but those two ‘Assets’ are not actually connected inside of Business Manager it will all be for naught.