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Ep. 3 - Becoming a Niche Celebrity: How Personality Sells Product with Kai Davis

Kai Davis is a lead generation expert who is enamored with the concept of becoming a niche celebrity, or a celebrity in a very small, specialized target market. He’s spent much of the last decade studying what it takes to build a personality-powered business in the eCommerce and information marketing spaces, and today he’s going to share what he’s learned about how personality sells a product.

So how niche are we talking? Like CBD oil for dogs with arthritis – so very, very specific. It might seem like focusing on such a small niche is limiting, but in fact, operating in a highly specialized space gives you more opportunities to capture market share, get people talking about you, and make a profit in the eCommerce world.

Are you ready to get famous (to a small but passionate group of people)?

In This Conversation We Discuss:

  • [0:45] What is a niche?
  • [1:10] What does it mean to be a celebrity?
  • [5:30] Does becoming a niche celebrity need to be organic, or can you do it on purpose?
  • [8:45] The (mixed) value of social media
  • [11:30] What is outreach, how can an eCommerce store owner capitalize on it, and how can you do it in an authentic way?
  • [20:00] A valuable influencer outreach tactic every eCommerce professional should have in their toolbelt
  • [25:00] SEO & Shopify
  • [29:50] “The Non-Technical Handbook for Shopify SEO”

Resources:

If you’re enjoying the show, we’d love it if you left Honest eCommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one!

Transcript:

Annette Grant
It's an ongoing process. I often equate it with search engine optimization. It takes time, you can't just flip a switch and be you know, the number one personality in the market for wanting to start stack those bricks over time and get to the point where people say, Oh, yes, this is the celebrity for this niche.

Welcome to honest e-commerce where we are dedicated to cutting through the PS and finding actionable advice for online store owners.

Chase Clymer
I'm your host, Chase Clymer,

Annette Grant
and I'm your host, Annette grant,

Chase Clymer
and we believe running an online business does not have to be complicated or a guessing game.

Annette Grant
If you're struggling to scale your sales electric eye is here to help to apply to work with us visit electriceye.io/connect to learn more,

Chase Clymer
and let's get on with the show.

Annette Grant
On today's episode of honest e-commerce, we speak with Kai Davis. He is an expert e-commerce consultant who teaches Shopify store owners on how to get more customers by becoming a niche celebrity in your market.

Chase Clymer
Hey everybody, this is Chase Clymer from honest e-commerce sitting next to Annette grant. And today on our podcast, we have an old friend of mine who I met many moons ago, Kai Davis. Kai Davis is joining us today as an expert teaching us something amazing. This is probably one of the most unique discussions we've had about becoming, I'll just kind of like Kai, introduce the topic himself. Okay. Welcome to the show.

Kai Davis
Hey, thank you so much for having me on. I am delighted to be here and help teach your audience something new.

Chase Clymer
That is fantastic. So let's get into it. What is a niche celebrity?

Kai Davis
Absolutely. So I'm enamored and fascinated with this concept of becoming a niche celebrity in a market and if we break it down, I think that's the best way to approach the topic. So what's a niche? It's a small specialized target market and preparation for this conversation. I was like, well, what's a small specialized target market I can think of bird example here. And the one that popped to mind was CBD oil for dogs with arthritis, super small, super nice super target, but also super-specialized. So the first part is having that super-specialized target market, you want to work with your niche. The second part of it is a celebrity. And that's the state of being well known. So if we want to become a niche celebrity within the Shopify or the e-commerce space, the first step is identifying what that small specific target market we want to reach is, and then working to develop that state of awareness that state of being well known by that target market.

Annette Grant
I'm kind of losing my mind right now because I actually had a conversation last week with two people about their dogs and how CBD oil has less than their anxiety. So I never thought I'd have this conversation twice because I'm not even a dog owner. So maybe it's not as niche. That's hilarious and just for our listeners, we did not talk about that at all before the show. So that's just really random. So do you know the actual celebrity in that market? I actually don't.

Yeah, I peek around and either one.

Kai Davis
Exactly. And I think honestly, like, there's a really useful lesson in like that interaction between us right now. Like, because I picked such a hyper-specific target market, we were like, Oh my gosh, I had conversations with people about this topic. You know, last week. It's so specific and memorable. It creates what I like calling a referral moment when it's like, oh my gosh, yes, I've heard of this. Or I can think of somebody who needs this. So that's another benefit I see. And niching down to something that's almost the smallest niche you could effectively reach. It makes it so much easier to say, Oh, hey, I do this. I help this target market. It's not just I sell products for dogs or I sell products for dogs of arthritis. I sell, you know, the number one CBD oil for dogs with arthritis and boom, people instantly say, oh, wow, I need that or I know somebody who does need that.

Chase Clymer
Absolutely. I think Brennan said something along the lines Brendan Dunn who actually it will be on the podcast soon enough. He only attended to increasing like your surface luck area, just, you know, the more niche and more content you put around one specific topic, the more Top of Mind you are for people. So when those conversations like that come up organically, they're like, You know what? I know the perfect person.

Kai Davis
Exactly.

Chase Clymer
So I think we should kind of take a step back here. So with this discussion of a niche celebrity and kind of getting in there, what particularly makes you an authority on that?

Kai Davis
That's a good question. So I've been studying what it takes to build a personality powered business in both the eCommerce and the information marketing space for around the last 10 years. It's always been a fascination for me, what helps personality sell products really. And so it's been something I've studied on my own. It's been something I've been investing in my education on. And it's something I've been practicing as a consultant and on my own business for the last seven-plus years, helping my clients grow their authority, grow their reputation and become known as you know, that niche celebrity or take those steps. To start becoming known as a niche celebrity, because it's an ongoing process, I often equate it with search engine optimization. It takes time, you can't just flip a switch and be, you know, the number one personality in the market are going to start stacking those bricks over time and get to the point where people say, Oh, yes, this is the celebrity for this niche.

Chase Clymer
Yeah, that's wonderful. I and for those of you that are not on Kai's email list, I highly recommend it, yours is very personalized, not in the sense of like automation and personalizing that approach. But I just like when I get an email from you, you could take out like who it's from, and I'd be like, Oh, this is a Kai email.

Kai Davis
Oh, thank you so much. Thank you so much. Yeah, for anybody listening I think the list Jason's referring to is my daily email list for freelancers and consultants at kaidavis.com. Every day, there's a brand new letter in your inbox on how to get more clients or how to market yourself more effectively as a freelancer or consultant so slightly outside of the e-commerce space, but valuable, relevant marketing information for any subscriber.

Chase Clymer
Yeah, I mean, I just love I mean, when you get on a good email list, In the content that drips in your inbox, when I find time in the day to actually read and learn I like, there's a few that I like and yours is definitely up there. I just I sign up for all of them and see how much of free content they giveaway verse going into the sale and it's funny to see as the balance between those things. Yeah, obviously the info product game is wild west and we're getting kind of tangential there but it's fun I sign up for everything and my turn rates probably abysmal.

Kai Davis
I'm delighted and excited to have you as a subscriber.

Annette Grant
Yeah, I have a question just about niche celebrity overall, I feel like with social media, do you believe that it needs to be organic? Or can you go in, you know, planning that your goal is to become that niche celebrity, you know, kind of seems distant, distant genuine? If you go into it wanting to be the niche celebrity I feel like the most successful are the ones that kind of were super authentic and more organic. Do you have Jeff, thoughts on that?

Kai Davis
Well, I have so many thoughts. I have 15 hours of thought. And I have dollar question and I mean like to get to the center of it, and like reflecting the question back to you, there's that authenticity element, do you sort of lose that? If you go into this with the goal of saying, Oh, I want to become a niche celebrity? Or is it more authentic? If you almost stumbled into it naturally building it organically over time? Am I reflecting that back accurately?

Annette Grant
Yes.

Kai Davis
What I've discovered is there there's sort of a third path, which is the mixture of the two, I find that for any goal or any outcome you're aiming for in business or life, being clear of yourself on what that outcome is, makes it so much easier to actually attain that outcome. I think of one of my favorite books, the one thing and it really comes down to one question, what's the one thing I could do to make this ultimate goal that much easier for me? And so when we think about the concept of entering a market as a new celebrity, I think first off, being honest to yourself and saying, Hey, you know what, over the next, you know, one, two, five years I want to build my reputation in this market, I want to become known as somebody who is a trusted authority, a trusted source of information. I think being authentic and honest with yourself about that is important because it gives you clarity on what to focus on, and what to ignore. An opportunity might come up with a consulting project and you say, Wow, this would be wonderful. But, you know, my number one priority is building up this reputation, building up my reputation as an authority sharing this relevant content.

Because I have that clearly in my mind, I'm going to have to pass on this opportunity. And slipping into the second part of your question there the authenticity element. I think even when you have that sort of clarity in your mind that you want to build this reputation as a niche celebrity, the authenticity can 100% come through, and that comes through your personality through how you communicate with people, as Chase pointed out that very, very important ratio between free content and paid content that you're sharing, essentially, that relationship you're building up with people in your audience. If it's positive if it's focused on helping them. Even if your goal is, hey, in five years, I want to be seen as the number one authority and resource on this topic in this market. Well, as long as you're approaching it in a positive way, helping people along that path, it's going to be sort of a peanut butter and chocolate combination, it's going to work out to your advantage, you're clear of yourself and what your ultimate goal is. And you're helping people within an authentic way, as you move towards that outcome. am I explaining that? Well?

Annette Grant
Yes. And I just feel like I'm actually going through some of that myself. So that's kind of a selfish question asking that trying to figure out just through social media, that's kind of what happens I believe. He's kind of feel like you need to be a personal brand constantly. So I think that the niche celebrity is just going to become more and more popularized.

Kai Davis
I very much agree and diving into social media for a second, I go back and forth on the value of it. I see it as being an incredibly valuable tool to connect with your audience to connect with your followers to get you to know, new instant responses to questions to topics. But at the same time, it has such a short shelf life, you could send out, you know, an amazing tweet or a great Facebook post and due to the algorithm or do you know the volume of stuff being posted, nobody sees it because it just fell off the timeline. And so I like to look at sort of more durable artifacts of being a celebrity in a niche testimonials and case studies or product reviews on YouTube or higher-ranking pages in Google things that are a little more durable in the sense that they won't just fall off the feed after five minutes or so that you could get long term use out of them. I love testimonials for products for this because it's so easy to use them on your product pages, use them in your emails, use them on your homepage and communicate to people Oh hey, I am a trusted source of information. These are products that people like you use and enjoy and get benefit from. And something like a testimonial you might collect it from a customer 234 years ago, but it has such a powerful staying power and communicating the trust and the authenticity of your brand.

Absolutely. And I feel that another way to look at a nice celebrity is another million-dollar word these days is that as an influencer, I feel that evolving out of any celebrity is now this, this influencer, some of them a little bit less cut and dry exactly what they do. But others, they definitely have their, their place and their specific vertical that they are and that's what they're they're knowledgeable and famous for. So the things that they give value to them, you know, they say this product or this service is great, you know, it tends to come with, reward, consumers listen. Oh, completely, completely agreed. Yeah. and the whole relationship between influencers and the celebrities I find absolutely fascinating. I think like, for the right niches, it doesn't necessarily need to expand to large, you're able to build up this following and have people you know, engage with your content and engage with your recommendations, but on the influencer track, it's sort of flip over and there's a huge opportunity for e-commerce stores out there through outreach to build relationships with influencers that they identify out there. And people who already have built up, say, an audience of people with elderly dogs who have arthritis and who are searching for some, you know, pain relief for them. As you identify these influencers out there. And as you've built up your own reputation as a niche celebrity, it becomes easier and easier to stimulate a conversation with them, sending them an email saying, Hey, you know, you have this audience, I have this product that helps people like that, would you be interested in collaborating in some way? Maybe it's a giveaway, or a product review or a webinar or something else, but it comes down to building that human relationship and finding an opportunity to create something that benefits their audience.

Chase Clymer
That is an amazing segway into the second thing I wanted to talk to you about, which was outreach. I know that's something that you built quite a bit of your personal brand around. How would a Shopify store owner or e-commerce store owner in general, you know, what is it? What is outreach? How should they capitalize was on it for their business? And how do they do it in an authentic way?

Kai Davis
Great, great, great question. So the way I think about it is, outreach is the power of building genuine human connections. were identifying people that we want to stimulate a relationship with start a relationship with, and then we're going through the steps to create that relationship. Back to the earlier question, hey, if you're going into it with this ultimate goal in mind is that somehow away from the authenticity or make it a little less food, let's say above board or above water? I think that with outreach, what you're really doing is saying, okay, there's a process here to build a relationship with a person I might not know exactly what that process is, but is a repeatable process to make an internet friend with somebody. So let's follow that process. Identify the people we want to become internet friends or real-life friends with and you know, stimulate a conversation, find out what they're interested in, find out what their wants or needs are, provide value to them through these conversations. However, we can then naturally arrive at that point of saying, okay, hey, here's a way we might be able to provide value and it aligns with your ultimate goals in that relationship. But throughout this entire process of relationship building, you've been focused on what's most important and valuable for that other party using, say, you focus language or focusing on their wants and needs not leading off with, Hey, you know what, it'd be great for my business if now we want to lead off with, hey, would your audience be interested in this? Or do you have a challenge with this? Or do you have questions around this? Those types of outreach emails, those types of conversation starters, do get replies back.

Chase Clymer
Absolutely. I think that anytime that you lead off and you give without asking return it just build such a better, more honest, you know, human relationship, like you're saying it, people, I'm assuming all businesses and listening to this, their general inbox is filled with people saying I can give you service X, Y, and Z for you know, X dollars. Nobody responds to those, you know, but when it's like, you get an email, it's like I want to give you something of value. for free, straight to the point, you reply

Kai Davis
Entirely, entirely 100%

Annette Grant
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Chase Clymer
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Annette Grant
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Chase Clymer
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Annette Grant
So I have a question. About outreach in general, as part of your marketing. Do you have to recommend store owners put that on their marketing calendar? And they have like, hey, let's do X amount of either, you know, phone or in person or email outreach each month. How do you kind of frame that up with people that you work with?

Kai Davis
Great question. What I found to be most valuable and most sustainable over the long term is dedicating one day a week and it might only be 15 minutes in a day, it might be two hours in that day, depending on sort of the velocity of your outreach, but dedicating one time period one day a week as your outreach day one of my clients has his outreach Monday where every Monday he says, Okay, great. My goal is these 10 leads, I'm going to contact them and follow up with another 10 people and once he's accomplished that goal, he says, great, I've accomplished my outreach for the day and he's able to move out. So for e-commerce store owners listening, I recommend a very, very similar process. Start small, don't feel like you need to outreach to everybody at once say, you know what, 20 minutes on Monday. That's my outreach time and how that is a recurring time in your calendar. So when that time rolls around, you're able to say, Okay, great. Let's start over with outreach. And again, set those small, small goals, it could just be, I'm going to identify an email one person I find out there who is active in my niche who reaches the same target market as me or who might be a potential customer and could answer a market research question for me. So having that dedicated time, and then following through on it consistently, I find is the most valuable without reach. In a sense, it's more valuable to have a consistent average velocity than have a super huge amount of speed at the start and then burn out after a week or two. I'm sending 100 emails per week.

Annette Grant
Right! And then alongside that, I have some clients that I help and I have them during outreach, send out their product to, let's say, a niche celebrity or an influencer. Some of them it's very random and others are focused. Do you have any thoughts around that and like, I have them take some of their marketing dollars. And just say, hey, these are X amount of samples, I'm going to mail out to potential affiliates. How do you work with that as far as like budgeting with that outreach?

Great, great, great question. So budgeting in terms of how much product? So we like, I agree with you, like there's the time that needs to be invested. But then I think there needs to probably be a financial goal in mind to have like, what they're going to you're most likely if you have an eCommerce are going to have to mail your product in during that outreach. How would you frame that up? or decide that you know, how much money should be spent in that that outrageous but in that, yes, no, it is an investment. But it's one of those things that if someone's looking at their whole entire marketing budget for the month, it's like do you take 10% of your marketing and go okay, here's Facebook, here's Instagram, and then I'm going to take 10% to go to outreach. I think a lot of a lot of brands may forget about that outreach section and adding in what that line item should be. So I didn't know if there's like a certain percentage and just the outreach?

Kai Davis
That's a really, really good question. I don't have a clear answer to that. I'll think about it. And if something comes to mind, I'll definitely email it over to the two of us so we could share it in the show notes. And so I think you're absolutely on the money there but metaphorically and literally having some sort of a metric or ballpark number like hey, you know, allocate X percent or around this much to it would be valuable for any store owners listening, unfortunately, don't have a number that clear in my mind to share know that.

Annette Grant
I actually, I like that answer, because I don't have an answer for it either. Because it's something that, like, I know everyone needs to do and get their product out there. But it's kind of hard to see, you know, hard to know exactly what that dollar amount should be spent on the outreach also, but in line with the time that's being spent,

Chase Clymer
I think it's worth measuring, make, make a commitment that you know, isn't going to bankrupt your company, but right, but make a commitment and be consistent. That's the thing I truly agree with what Kai said is to be consistent with it. Do it every week. Every month, make sure you're repeating it fine-tuning it. And then once you start to get those relationships built, and you get those niche celebrities or those influencers that are now working campaigns with you. Now you can measure what was the return on that investment on that initial product sampling that you sent out, maybe if you're an apparel company, it's a few shirts, you know, if it's a more luxury brand, it might be a bigger investment, but at the same time, it's bigger, it's a bigger relationship you're probably trying to build, you need to measure those things and find out how much is actually coming back and what the return is and make sure it's a worthwhile avenue to pursue.

Kai Davis
You absolutely nailed a Chase. And unfortunately, that also gets into one sort of one of the harder aspects of influencer outreach and influencer marketing that I've seen. It is 100% wonderful when you're able to track that ROI from like, we sent these samples to blogger x. We had 100 orders come in and we could see that exact return on investment. Unfortunately, more often than not influencer outreach product reviews like we're discussing here, fall more into the brand awareness space, then the direct marketing or direct response space, what I find and here's a really, really tactical tip for anybody listening, that's a consultant or an e-commerce store owner, what I found works the most, not the most widely. What I found is the most valuable way to sort of execute on this is by incorporating a raffle or a giveaway. So sketching out this campaign at a high level, identified a few influencers, you've allocated a budget and said, Hey, we're going to send you to know, a sample product to these influencers, ask them to write a review about it. The typical call to action in those types of overview poses, go check out the site over here, here's a link, maybe there's a discount code, and you get a decent drop off right there.

Maybe some people click through and purchase maybe some people down. What I found works really, really well is incorporating a giveaway inside of that blog, post that review blog post on that authority or influencer site, where it might be Hey, win $100 gift card from the store or hey, when this exact product you're reading a review about it. Here, enter your email address here to enter in. And so the store is then able to receive that spreadsheet of 50, 100, 150 people who entered into this giveaway, they're able to move them into their email campaign. And this now provides a whole other avenue for return on investment. But what originally is more of a brand awareness play now turns into an email acquisition play. And if the store is a strong email funnel setup, it could be very, very easy to then reach out to influencers, run these raffles, right and get more and more people into your email funnel by then converting down the line.

Chase Clymer
That is the coolest advice I've heard all week that is a great turn.

Kai Davis
All week? It's December, not all year.

Chase Clymer
I'll try it again. I can edit this. This is the best advice I've heard all year. No, but I do want to say one thing. So it is very hard to measure that return to getting who's you what money is coming back from these influencers and further from these nice celebrities. We have been using an app called reversion a lot lately, which does track those with links and its cookies and attributes back. So it is a lot more, it's a lot easier to track that stuff. But at the same time, you're absolutely right, it is more of a brand awareness play. And what you just shared with our audience about turn it into a custom an email acquisition play in a long term, you know, warming up those leads into paying customers, that is the ultimate way to build that funnel out for influencer marketing within your e-commerce brand.

Kai Davis
It is I'm so happy to hear that, hey, thank you and beat, I humbly agree. And I think like it's a really nice approach because it lets you hit on multiple aspects there where you're getting this brand awareness, you're getting these testimonials in the form of product reviews from influencers or authorities. And you're getting the long term benefits of having links back to your site, people, you know, two years down the line, read this product review, and when they click through to your site or say oh, there was a giveaway for this thing. I want to learn a little more about that. So there are some really interesting ways you could take those influencers or authority relationships and build something cool with them by working with them and figuring out. Hey, what would your audience be most interested in? And that often serves as the best jumping-off point has a question?

Chase Clymer
Absolutely. Then let's take it one step further with I know something that Brendan would be proud that I brought up. So you get that link from that influencer. And you kick them over to a custom-built landing page that features that that influencer features their testimonial, and has that you know, that lead form there for that raffle. Having that matched message and having them come from that influencers' presence to a web page that has that influencer on it. That's such a highly tied together with marketing funnel that it's going to convert so well.

Kai Davis
Completely, completely agreed on that. I love custom-built landing pages exactly for that fact, I'd even say just tactically for people listening to this, you'll get a slightly higher return or a slightly higher submission rate on that raffle if it's hosted within the blog post rather than on your site. Just because I percent of people would be like, I got to click on a link, I'm not going to click on a link, where if it's embedded in that blog post, that it's on that authority site where they're already reading, it's so much easier for them to say, Oh, just enter my email area and magical things will happen down the line.

Chase Clymer
Absolutely. That is great. We got one more thing. So you know, we are recording this podcast in December, actually, one week before my birthday. For those of you that don't care,

Kai Davis
And your early birthday,

Chase Clymer
Thank you. I'm going to Mexico and I'm going to love it. But as we're looking forward to 2019, and finding things to work on on your business and how to, you know, build your business up for the following year. What does the State of SEO look like? In regards to Shopify for 2019? Do you have any advice that you want to share with anybody?

Kai Davis
Absolutely. My advice for Shopify SEO, e-commerce, SEO, SEO in general, really often comes down to focusing on the basics, almost like going to the gym. If you go to the gym consistently. And you weight the big boring weights consistently, you're going to see progress similar in SEO, if you work on your site consistently do the big boring things consistently, you're going to see progress. And what are those big boring things look like in 2019, focusing on building links to your site, focusing on structured data for your search engine optimization? So if you have product reviews on your site, they show up in Google search results. So people were able to say, oh, wow, they have you know, 55-star reviews for this product. And they're already able to see that before they even click through to your page, focusing on the page content itself, what your visitors see and read, and making sure that it's optimized for humans, not for robots.

We sort of as an SEO industry took a weird zigzagging turn 10 or so years ago, where we over-optimized I think, for the machines for the search engines. Nowadays, I think if you focus on making your content more and more human-readable, more and more valuable for that visitor for that prospect for that customer, you will see better search engine optimization results. So it really comes down to again, focusing on those basics, working on your content, working on your links. And I think a lot of what we talked about here in terms of outreach or working with influencers and authorities, plays well into any link building campaigns people are considering for 2019. So that's my quick initial answer, focusing on the basics and making sure you aren't letting those drop off the table. What can I elaborate on?

Chase Clymer
I think that your analogy with going to the gym and just if you're doing the work and lifting the weights, you will see results and me kind of say that SEO is also in reference, like blog writing for e-commerce brands, a lot of times people just don't do it because it doesn't show immediate results in it. You know, it's definitely a snowball effect. Once you get it going. It does work this you know, that's why people talk about it.

Kai Davis
Yes, yes. Completely agreed and I think, completely aligned with what you said. The reason why most people fail at this is they'll start with SEO for a month or two months and say, Hey, I'm not seeing any results. Traffic is not caught up. Screw this. I'm going to focus on something else. He had really to do. SEO, right? We're looking at a year, a two-year-long play, and then you're going to start seeing decent results and then going to be able to feed those results back into your system and say, okay, we saw these wins. How do we capitalize on them? How do we increase the traffic to our most popular pages already? So it's very much starting from the basics, getting those initial early wins, learning from them, and then building on top of it, there really is no shortcut when it comes to search engine optimization. There's just a lot of hard work and a lot of great guides out there telling you what to do.

Chase Clymer
Yeah, I sometimes say that there are two ways to get more traffic. You either invest time or you invest money and time would be SEO route and money would be pay per click.

Kai Davis
I completely completely completely agree. And it absolutely does come down to those two. I mean, if a store is saying, Yo, I need more traffic tomorrow, the only answer for them is, hey, you're going to be spending money on a pay per click campaign. Do you want Facebook? Do you want Google? Do you want something else to read your target market? If they're saying hey, we want to slowly grow traffic over the next year? Okay, great. Search engine optimization is a great, great candidate for that. But it's going to be working at it consistently over the next year writing articles that you might not feel are super fun to write and working on things that might feel a little more technical than you enjoy. But it does pay off over time.

Chase Clymer
And the good thing about that investment is, as far as when you're talking about a Google campaign or a Facebook campaign, the traffic is only on when you're paying for that traffic. Whereas when you put the time in for that SEO optimization, it's going to keep working the way it works. It's you know, it's not going to turn off overnight. You know, obviously, Google does change the algorithm up a bit, but it's not going to turn off your traffic overnight. So you know, when you put the work in and you start to see the results, it's just going to keep growing and you're not spending any more money on it.

Kai Davis
completely, completely agreed. And even when Google does have those algorithm updates if what you've been doing over the last 6 months, 12 months, 18 months is no white hat focused on providing more value for your customers writing high-quality educational articles and blog posts and sharing them. Those algorithm updates most likely are going to help you rather than hinder you. Google is always trying to answer the question of how can we get the right content in front of the right person searching at the right time? Well, if you're creating more valuable, more relevant content, Google's going to say, Oh, hey, this is the article we should be showing people. Number one on that search results, not that other crappy article.

Chase Clymer
Absolutely. And I think a good transition here is we were talking about this just before the call, our friend, Eric Davis, no relationship actually has a great free article on this or is it an email course?

Kai Davis
It's an extensive article. I can't remember what the word count is. But we're up into the thousands here. It's the nontechnical handbook for Shopify SEO, on little stream software.com. It honestly is one of the best resources out there for Shopify and even e-commerce store owners who are saying, hey, what should I be doing for my search engine optimization to get more traffic over the coming year? Eric has definitely angled us towards Shopify, he specializes in creating Shopify apps for Shopify stores. But 90% of the content here is extremely applicable to any eCommerce store that is saying, Where should I get started with search engine optimization? And how can I approach this in a non-technical way? That doesn't make me feel confused?

Chase Clymer
Absolutely. And we'll make sure that we drop that link in the show notes of today's episode. With that, is there anything that you want to share with our audience?

Kai Davis
I think that's it. Just a heartfelt thank you to both of you for having me on the episode and a heartfelt thank you to the audience for tuning in and listening to it deeply warms my heart to be invited on and to share some knowledge with people.

Chase Clymer
Now, this was action-packed, I can't wait to unpack it in the show notes and give it give the people you know, here are the three things that you need to do from this. There's there was so much content in this.

Annette Grant
So Kai, do you think the best the best place for them to connect with you though, is through your email that you send out?

Kai Davis
I do I do. I'd recommend two spots. If you're an e-commerce store owner and you're saying Hey, Kai I love what you shared on the show. I think love to chat a little more with you, I recommend going to double your eCommerce.com. That's my e-commerce and Shopify focused consulting site. If you're a freelancer or consultant or just want to get a daily email for me because you think, hey, that's going to be the most amazing experience I could get this year, I recommend going to kaidavis.com and signing up for my daily letter.

Chase Clymer
Or if they like an adventure, they can find you a burning man.

Kai Davis
That's another episode.

Chase Clymer
With that, we're gonna say goodbye today. Thank you so much.

Annette Grant
Thank you, Kai.

Kai Davis
Thanks to both of you.

Chase Clymer
We can't thank our guests enough for coming on the show and sharing the truth. links and more will be available in the show notes. If you found any actionable advice in this podcast that you'd like to apply to your business, please reach out at electrieye.io/connect.

Annette Grant
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