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Ep. 16 - How to Design a Business That Runs Itself with Adrienne Dorison

Adrienne Dorison co-founded Run Like Clockwork™ with Mike Michalowicz, author of the show-favorite book Profit First and Clockwork. Their goal is to help CEOs design business and team that can run itself, as the name suggests, like clockwork.

Adrienne and the Run Like Clockwork team have created the most simplistic approach to making your business ultra-efficient, drawing on her 10+ years studying big business efficiency principles and figuring out how to adapt them for the small business world. Because of these efficiency tools and concepts, her clients have been able to experience explosive company growth, all while removing themselves from the day-to-day operation.

So are you ready to improve the profit margins of your Shopify store, reduce waste, and take an unplugged vacation?

In This Conversation We Discuss:

  • [2:30] How is Run Like Clockwork related to Profit First?
  • [7:00] Who is Clockwork for?
  • [7:45] What does it mean for a business to run like clockwork?
  • [10:40] How long does it take for someone to get “Clockworked” & how do people get started on that path?
  • [17:05] What businesses will benefit most from using Clockwork?
  • [22:45] Tools and tactics for documenting systems
  • [31:50] How Clockworking your business impacts the bottom line

Resources:

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    Transcript:

     

    Adrienne Dorison

    A lot of times your team members actually aren't making decisions on certain things that like you want them to own because they don't have access to the information to make those decisions.

     

    Annette Grant

    Welcome to Honest eCommerce where we are dedicated to cutting through the BS and finding actionable advice for online store owners.

     

    Chase Clymer

    I'm your host, Chase Clymer.

     

    Annette Grant

    And I'm your host, Annette Grant.

     

    Chase Clymer

    And we believe running an online business does not have to be complicated or a guessing game.

     

    Annette Grant

    If you're struggling to scale your sales, Electric Eye is here to help. To apply to work with us, visit electriceye.io/connect to learn more.

     

    Chase Clymer

    And let's get on with the show.

     

    Annette Grant

    On this episode of Honest eCommerce, we welcome Adrienne Dorison. She is the CEO and co-founder of Run Like Clockwork. She helps businesses to improve their profit margins, reduce waste and take an unplugged vacation.

     

    Chase Clymer

    All right everybody. Welcome back to yet another episode of Honest eCommerce. I am joined by the lovely and hilarious Annette Grant. Today, we welcome Adrienne Dorison. Adrienne runs an agency or business, I'd like to say, called Run Like Clockwork. And you will probably want to know what is running like clockwork. Welcome the show and kind of explain that to us.

     

    Adrienne Dorison

    Yeah. thanks for having me. So Run Like Clockwork is our company where we show business owners how they can design and run a business that essentially will run itself. So both the systems and the people side of things to where you could essentially take a... We do this "Four Week Vacation Test" where the owner has to go away for four weeks.

     

    And we basically test, "Does the business run grow without you being there?" So that's like the ultimate of business design that we're going for. And we use a lot of operational efficiencies, continuous improvement tool kits, but that is kind of the goal that our clients are working towards.

     

    Annette Grant

    And Adrienne, let's tell our audience that... Because we have talked about Profit First and my palette on the show. So do you want to kind of give that history about how Clockwork is an extension of that?

     

    Adrienne Dorison

    Yeah. So I'll give you the background because my business partner is Mike Michalowicz. So my business partner in the Run Like Clockwork business. Which, formalities, it's a separate business from Profit First. But Profit First is also one of his other books and one of Mike's other businesses. So basically, we partnered together to work on the Clockwork side of the business.

     

    Mike wrote a book called "Clockwork" which we developed some intellectual property together on and then I run the business side of things. So we have this concept called the Queen Bee Role inside the Clockwork book and inside of our company where we basically teach people to understand like, "What is the thing that you're... What's the queen bee role of your business?" And then, "What is the primary role of every individual?"

     

    And so Mike's primary role is not to deliver and services to our customers, but rather he needs to be writing the next book and speaking. So we try to keep him as much in that area as possible. But he's my business partner on this Profit First which is an amazing tool as well. And I love that you've already kind of talked about that for people.

     

    And then Clockwork is sort of --now that you have recouped your money and hopefully you're profitable-- How do you get your time back now? So Clockwork is all about your time, your efficiency of the organization and that's kind of how we even collaborated to bring those people.

     

    Chase Clymer

    Cool. So I'm a huge fan of Traction.

     

    Adrienne Dorison

    Yeah!

     

    Chase Clymer

    And I just wanted to know, have you read that book, first of all?

     

    Adrienne Dorison

    We've read that book and Gino even endorsed the Clockwork book. So I'm happy to talk about some of the differences or whatever questions you have?

     

    Chase Clymer

    No no. Yeah. I'd love to see kind of quickly compare and contrast. I think that a lot of eCom businesses are kind of just throwing shit at the wall and seeing what sticks with like how to do their business.

     

    Annette Grant

    (laughs)

     

    Adrienne Dorison

    Yeah.

     

    Chase Clymer

    And having a framework on how to figure out what's important is honestly an idea most people don't have in their business. That's the most important thing is figuring out what is important and then focusing on that. So I'd love to see what the differences in the framework are.

     

    Adrienne Dorison

    Yeah, so I think that Traction is a great system. I think it's great. I think it is a little bit more complex than Clockwork. So if anyone has read Traction, there's a lot of different pieces inside. They do work, but if you're growing a small team or even like a micro-business, I would say anywhere from like a micro to small business, which is anywhere under typically 50 employees, then I think that Clockwork is a more simplified and lean approach to your operations.

     

    So whereas Traction I like the approach, I do think that it's easier to implement with larger teams when you already have a lot of different departments. And then leadership within those departments. It's like a little bit more organizationally structured. So our approach to clockwork...

     

    My background is in Lean, Six Sigma, Scrum, all of the efficiency tools. So, when I was working on the creation of these tools for Clockwork, I really wanted to make sure that they were simple so that people would actually implement them. Because small and micro business owners have enough on their plate. They don't need this really heavy toolkit.

     

    So I came with that approach, as well as always thinking through the lens of lean and efficiency versus just general operations. Which I would say Traction is more like, "Yes, We always want to be thinking about efficiency and how to get the most for the least." But I think it's more general operating system versus a lean, super simple operating system.

     

    So I think they both have value. I would just say, small micro-businesses that you're maxed out on everything. This would be a really good first step to get everything systematized and then maybe Traction could even be like the big brother to that.

     

    Chase Clymer

    Yeah, no. I can agree wholeheartedly that the Traction framework is definitely for more... A larger business in short.

     

    Adrienne Dorison

    Yeah.

     

    Chase Clymer

    We had to scale it back to work for us. Our leadership team is three people. So...

     

    Adrienne Dorison

    Yeah, that's exactly who Clockwork is for. Anywhere from just you and one other person on the team sometimes to... We have clients with up to... I think our largest client has like 38 to 50 team members. So that's kind of our sweet spot. And then Traction, I would say, if you have anywhere from 50 to 500 team members, that might be a better approach.

     

    Chase Clymer

    Absolutely. So I'm excited to read Clockwork. I actually ordered it.

     

    Annette Grant

    Yay!

     

    Chase Clymer

    I don't know where it is. I ordered it two weeks ago, and it just dawned on me.

     

    Adrienne Dorison

    (laughs) You're like, "Wait a second..." (laughs)

     

    Annette Grant

    (laughs)

     

    If it's not here in two weeks, it's lost. So...

     

    Chase Clymer

    Yes.

     

    Annette Grant

    So what does it mean, Adrienne, to be "Clockwork"? Is that something that you achieve? Is it something through your program that people... (Do) they get approved? Talk us through what it means if a business is "Running Like Clockwork?

     

    Adrienne Dorison

    Yeah. Essentially, what we're trying to do for the owner first, is to get them to be the least important person in the day to day operation of the business. And so that's where that Four Week Vacation Test comes in. Could you leave the company for four weeks and the business --not just runs-- but actually grows without you being there. Now, that's very challenging for most people. And so we have a step-by-step process to get you there.

     

    But essentially, it's the documentation of all the systems, the identification of where things aren't running as smoothly as they could, where you are tied up in certain decisions that need to be made, where the team isn't really fully delegated into their role --but rather they're doing more of like the TaskRabbit approach where they have to come back to you and ask like, "Hey, what do I do next" or "I need an approval on this." or a review-- all of those things are pieces that keep you stuck inside of the day-to-day of the business.

     

    We have a... Our entire system is built to get you and work you up to leaving for four weeks. Because usually, everything happens within a business over the course of four weeks, so that's kind of the test framework. And so once you do that, I would say... The Run Like Clockwork approach is a toolkit, which is basically to help give you a paradigm shift in thinking. So I would also say that while you might take that Four Week Vacation Test and I would call you "Clockworked", you're never really done, right? Because we want your team to also learn how to think this way. And make sure that as the business grows, we're continuing to document the new systems and the new processes and continuing to think through the lens of efficiency that we teach.

     

    So I think that you can: yes, get to that four-week vacation, and that's usually what we try to get people through in our programming. And then by that point, and way before then, actually, your thinking has changed already.

     

    I had a call with a client yesterday. And we were talking about how they were delegating to team members. The client was like, "I actually don't delegate anything to a team member now without an outcome or a metric associated with it." She's like, "That is totally different from six months ago." And I was like, "Perfect, right? Like this is becoming your new way of thinking. You don't need me to prompt you any more on that. It's just how you operate now." So that test is kind of a good way to see what breaks when you leave for four weeks and then we fix it.

     

    But essentially, we're imparting a new way of thinking not just on the owner but also on the team members because they're a really integral part of the business running effectively and efficiently without you being there.

     

    Annette Grant

    So when this person... I'm loving all of this by the way. And I'm sure there are people listening, they're like, "No way..."

     

    Adrienne Dorison

    Right.

     

    Annette Grant

    "I could never take four weeks off."

     

    Adrienne Dorison

    Totally.

     

    Annette Grant

    So to me, that's what the certification or "Hey, Mom we made it." is when you can go on this four-week trip.

     

    Adrienne Dorison

    Yeah.

     

    Annette Grant

    So how do...How long does... Is their a normal runway for that, that you say, "Hey, this should be achieved in X amount of time?" And then if so how do people get started on that path?

     

    Adrienne Dorison

    Yeah, so it's not a quick fix. (laughs) But nothing good ever is. So I think that the majority of our clients, we prescribe about 12 months doing it with us. So anywhere from 6 to 18 months would be my guesstimation for most businesses based on where they're starting. Some people that are listening are pretty close, maybe. And others are like, I have no clue where to even start. So I think there's usually a window of about 12 months. That's kind of our average for people that we tell people to think about and plan for.

     

    Because we're going deep into the operations and so it's not something that you want to do. Number one, you don't want to do this really quickly or overnight and remove yourself because it will whiplash the business in the wrong way. So if you just say, "Okay, Right now, I'm working 70 hour weeks and then next week, I'm just going to go away for four weeks." That will break the business in not a positive way. So we don't want to start there.

     

    But the first place that we always start is understanding where your time is currently going. So that we can start to shift it in the right direction or the more ideal direction. So we have all of our clients do a what we call a "4d Analysis", which is basically a time analysis using the four work types that we identified that every entrepreneur, every team member is also traversing there any given day or week.

     

    So the four work types are doing... Doing is when you're actually executing the task. So at the beginning of running your business, and maybe even now for some of you, you're Doing everything. So we want to classify how much of your time is actually spent Doing. And so we do this time tracking analysis with people and have them classify these four types.

     

    Doing is number one, Deciding is number two. So Deciding is when you actually assign a task to someone else. And the reason we call that deciding is because people are thinking right now they're like, "No, that's delegating. Adrienne." I'm like, "Well, here's the difference. When you assign a task to someone else, what happens is they can't fully autonomously operate within their role. What they have to do is they have to come back to you after that task is done and say, 'Hey Adrienne, what should I do next?' Or, "Hey Adrienne, can you review this? Can you approve this? Can you tell me what you want, what decision you want to be made here.'" So you end up doing a lot of deciding, which is actually super energetically and neurologically exhausting for us.

     

    And so that tends to be where us as entrepreneurs, as business owners, we get stuck in that cycle because we hire these team members. And then we think it's exhausting. And it was just easier if we did it all ourselves. So we don't want to get stuck in that phase.

     

    The third D is Delegating. That's when you're outsourcing an outcome or like this specific end results that you want that person's role, or even like a specific project, --if they're not like a full-time team member, they don't maybe have a full role-- what is the outcome that you really want them to achieve, and then let them make decisions and decide what they need to do in order to get that outcome. But it takes time to sometimes get team members to that place.

     

    But we want to move towards more Delegation versus Deciding and then the fourth work type that we want to classify as Designing. And that's all about creating the future of the company. So that might be more strategic thinking. It might be Designing better workflows. It might be Designing a new product. It might be product development that you're doing or identifying like, "What's going to be the next best product for us to launch on our Shopify site or whatever it is." So that is like the higher-level thinking.

     

    And for most of our entrepreneurs, for most of our small business owners, they actually need to spend a lot more of their time in that designing. But when we do the time analysis, we look and we see that they're usually spending very little time there. So after we do that, we just want to identify where do we... Where is it even going because that's like our baseline data and that we use as information to start reallocating your time in more revenue-generating ways.

     

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    Annette Grant

    Adrienne, do you think... Is clockwork for a business that has been around for several years? Or is it also just as useful for someone just starting out? Do you see people utilizing that at all phases and all time periods of their business?

     

    Adrienne Dorison

    Yeah. So I think that you can use it at the beginning, just as a mindset to not get caught in these things. Because I think it's much easier to design a business from the beginning, that you're not basket woven into in terms of every decision every doing every execution of every task. If you already have the mindset of like, "Oh, actually, I don't want to build a business in a way that entraps me." That's a good mindset to go into it with for sure.

     

    I do think that the majority of the people that are ready to Clockwork, they're already consistently selling something. Because it's much easier to improve something that already exists. If we have nothing, it's much harder to create an improvement or develop systems for it.

     

    So most of our clients or the people that are using Clockwork, reading the book and starting to implement it, they're kind of maxed out on their own time in some way, whether they have team members or not. But at least their product is selling. So they know that this is a good use of their time to start removing themselves as the thread and decision-maker of all of the things.

     

    But I think in terms of reading the book is like I would recommend that to anyone because it does give you such a different lens and mindsets and be like, "Oh actually don't want to build a business where I feel like I have to do everything." Because that can be addicting for us. It can also stroke our own ego a little bit and by the time it's time to remove yourself or you are maxed out, you feel --whether it's true or not-- you feel like you're the only one that does those things or you are the only one that can make those decisions.

     

    Whereas if you look at it through this new lens of like, "Actually, I'm not the only person that can do that." And "How could I be building this business in a way that has that intention from day one." So I think both but the majority of people that we see are a few years in. They're selling something consistently, so they know that it works. And they know they want to scale it.

     

    Because that is where you can get yourself into a lot of trouble. If you're trying to grow and scale and you don't have the backend systems and operations ready to go for that. And you're the one doing or deciding or entrapped in so many different pieces of the business. Like either you will break or the business will break. And we see that all the time.

     

    Chase Clymer

    Yeah, I think that mindset shift of realizing you're not special...

     

    Adrienne Dorison

    (laughs) Yeah.

     

    Annette Grant

    (laughs)

     

    Chase Clymer

    It takes some time. And once you get there, it's awesome. You're like, "Oh wait, I don't have to be doing this stuff."

     

    Annette Grant

    Right! And actually like, "Let me find someone better than me to do this stuff." (laughs)

     

    Yeah, that's everybody's always concerned. Like, "What if I hire somebody and they're not as good and they don't do it this way?" And I'm like, "Well, what if you hire somebody and they do it way better than you?" That's what you should be focusing on.

     

    Chase Clymer

    Or what if you hire that junior, and then you teach them how to do it, you make them better, and you give back to the community?

     

    Adrienne Dorison

    Yeah, I think you can do it either way. Right? I think that whether it's just hiring an expert in a specific role, someone who already has that expertise. Great! If you can afford that. If you can't, and you're like, "I want to hire someone more junior." Then, great! You can train them in the way that you've done it and the way that you make decisions or the way that you developed the system to work.

     

    And it just might take a little bit longer in terms of the runway to get them fully delegated, but they could be a great protegé. And at some point, if that's their primary role... Think about it this way, if you have your hands in every single department right now, there's no way you're actually able to get each of those departments to their best.

     

    Whereas if you had someone who could like be fully devoted and spend their energy and their focus on that one area of responsibility, they're going to be able to do a better job eventually, right? Because they're, they're not split-focused and trying to have their hands and everything.

     

    Whereas most of us as the owners, if we're being honest, we have our hands on everything. And it's not a really good use of our time or energy. And so you could do it either way in terms of hiring the already expert or hiring someone that's more junior, but either way, you can train people.

     

    Because you are not born with the information that lives in your head. And quite honestly, it will be much faster to transfer that information from your head to theirs and to a system so that they're not... So that it also doesn't just live in their head. So think about that. Because if that person leaves, your small business is at risk, right?

    We don't want the business to essentially... We don't want it to depend on any one individual but we want it... We want to create redundancies through the documentation and the systems that we're developing as an organization.

     

    So yes, you can train them but we teach and preach like as you train them and as you handover decision-making responsibilities, we want to document those things. And there's different ways to do that. But it's really important that all of that information doesn't just get passed off to another person who could eventually leave or get pregnant or have an illness. All of those things are real and unfortunately, they happen. Well not unfortunately, if you're pregnant...

     

    Annette Grant

    (laughs)

     

    Adrienne Dorison

    But illness, right? (laughs)

     

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    Chase Clymer

    So I actually wrote this down earlier because this is the second time you brought up documentation and documenting. So do you guys have any special tools or tactics that you like to use when documenting systems? We've tried some applications at Electric Eye that were built for that. And we kind of just like fumbled back to, "You know what, Google Docs and checklists work just fine."

     

    Adrienne Dorison

    Yeah. So I think number one, like whatever is the easiest is the thing you should use. We don't want to overcomplicate things, and we also want to make sure that whatever we're using or whatever system or tool that we're trying to keep all of our SOP's or documentation in, is something that our team is actually using.

     

    Because if we just create this big binder manual and no one ever looks at it, it's not really that helpful. So the way that we typically approach capturing systems --we have an entire chapter devoted to capturing systems-- is via video. So we're not huge fans of written-out pages of SOP's, because of a few reasons.

     

    Number one, video capture is going to be the easiest to do. It doesn't take you any additional time, you're just going to screen-record yourself as you actually do the task. Because that's the number one objection that we get when it comes to documentation of systems.

     

    People are like, "I don't have time to sit there and write out my standard operating procedure for this thing." So it just gets pushed to the back burner and it never gets done. "Well, I totally understand. How about you just record yourself the next time you're actually doing it. And then you're killing two birds with one stone. We're able to get it documented. And now you have a tool that you can easily hand over to someone else."

     

    Because the other thing that people say is like, "I want to hire someone, or I need to hire someone, but I don't have the systems developed to... And it's going to take me more time to train them." So record as much as you can via video because you're also not going to miss steps when you do it. So a lot of times when we write SOPs out, we are like, "We do these tasks or these processes, usually second nature now. They're default to us. And so we end up forgetting some of the steps that we would need to write out."

     

    Whereas if you're recording it via video, you're not going to miss anything because you're actually going through it. So just talk yourself through the tasks, someone else will easily be able to replicate it pretty much immediately. You hand over that video. And then the other thing is you, you can, you know, get it transcribed.

     

    And if you prefer to also have it text-based or add a checklist to it, that's something you can do in step two. But the other reason for video is things are changing so fast, especially in a lot of the tech tools that we're using. So recording a video is like the path of least resistance. Just do it because the next time you update it, your written out SOP that took you hours to develop is probably going to be obsolete in three months. Whereas if you do a video, it's much easier to update as well.

     

    So that's our favorite approach to documenting certain systems where they're easy to capture. We've even had like people who don't have online businesses, capturing systems. So anyone can do this. And especially if you have an eCommerce business, pretty much everything that you do in touch is going to be easily captured via video.

     

    We recommend... Loom is a really great tool for capturing screen share. There's tons of tools, but Loom is a great one. And then I do like things like Google Drive for storage. So I would not make things complicated. Some of the SOP systems and tools that are out there are pretty rigid or constrained in terms of how you can set them up. And it's --what I've heard from team members-- is just one more thing to log into.

     

    Annette Grant

    Mm-hmm.

     

    Adrienne Dorison

    So we want to make sure that everything is easily findable and searchable. So make sure that the way that you name things in your storage system is easy to a point where I someone who's not on your team could go in and find things really easily. Because if you've ever searched for like 45 minutes for a document, opened up 10 documents only to find that the one you're looking for still isn't in there, that's an inefficiency inside your business.

     

    Think about that in terms of team time. "I'm literally paying people to search for documents just because we don't have an organized storage system or naming convention for our files." So that's something I would absolutely recommend. It's something we work on with our clients because it's easier to see in a physical space.

     

    And a lot of times your team members actually aren't making decisions on certain things that you want them to own, because they don't have access to the information to make those decisions. So sometimes it's living in a Google Drive, sometimes it's living in your head. But we also recommend making...

     

    Creating documentation on how you make decisions as well because that is a little bit different than like capturing a screengrab of like a step by step process versus something that's a little bit more nuanced. How do you make decisions from that place and you can use decision-making guidelines and tools and document those as well?

     

    Chase Clymer

    Absolutely. I do use video all the time. But we have some people on our team that like it in writing and there's different types of personalities. But the one thing I do want to --I don't know if you touched on this, per se-- but I was like, "It doesn't have to be perfect."

     

    The video, you can screw up in a video. Who cares? You're showing an employee, a friend, whatever.

     

    Adrienne Dorison

    Yeah. (laughs)

     

    Yeah.

     

    Chase Clymer

    They're helping you out with something. No one's going to make fun of you if it's not perfect. I don't even know how to make fun of you. It doesn't matter. Just get it done.

     

    Adrienne Dorison

    It's just like, "Yeah. If you're a perfectionist, just let that go." Because the idea is to get things off of your plates. And the fastest way to do that is to screengrab something and then hand it over to someone else. The best part of our approach is also, once you hand that over to someone else and it's now a task that's been transferred onto their plate, they now own the updating of that system or that process.

     

    So if the tool does... For example, if a tech tool does install a new feature and now that has changed the way the process works and so the video is now obsolete, the team member does not need to come to you and say, "Hey Chase, ActiveCampaign updated their thing or Shopify updated their settings so that our old process doesn't work. How should I do it?" "Well, I don't know. They updated it. You own it. You figure it out whether you need to call support, whether you need to just play around a little bit."

     

    And then they have to update that system with the newest process. So everyone owns their own areas. So ideally, this becomes much faster, as well, in terms of documentation as your team starts to own their roles.

     

    Chase Clymer

    Absolutely. And I think you touched on something there. It's that like, "If you're a perfectionist, you need to let that go." If you are... No one is... If you're just innately good at design or development, you're scaling beyond a one-person shop, you're going to hold your team back by micromanaging and being an ass. Do you know what I mean?

     

    Just let them grow, let them make mistakes, help them be a better person with whatever role. But growing a business, you're not going to be... If you're going from one person shop to an agency, --for example, I'll use that-- You can't be Doing all the time. You can't be doing that work and you need to let it go. And it's not that good enough is good enough. But at the end of the day, it is (good enough). It gets the job done. To a client, they won't notice some crazy, weird design thing that you'll notice because you're so in the weeds there.

     

    Adrienne Dorison

    (laughs) Yeah.

     

    Yeah. And I think that the opportunity for you to continue to remove yourself from the Doing that really bottlenecks the growth of the business is really important. And the team members like you said, they're going to learn from the... That's the only way that they're going to learn if they have a safe place to make mistakes if they have a safe place to test things out, to get creative, to try their best and then continue to improve.

     

    But if you can identify as an individual, as the owner, what is your highest value to the organization. And if you're trying to scale, it's typically not going to be in the Doing. And if it isn't the Doing, it's going to be in a very specific type of Doing.

     

    But most of the time, as the visionary or as the owner, the way for you to get beyond that bottleneck and to grow more quickly and more efficiently, is to not be doing any Doing at all actually. (laughs) And just guiding and leading the team and training and continuing to develop them in different ways.

     

    Annette Grant

    Adrienne, do you see... So as a store owner, I'm busy with the marketing and the sales and then fulfilling the orders and coming up with new products.

     

    Adrienne Dorison

    Mm-hmm...

     

    Annette Grant

    And so this... The operation side of it and delegating and getting the system's down... That's not sexy at all, and I don't see a return.

     

    Adrienne Dorison

    (laughs)

     

    Annette Grant

    No. You know, that's not something on my P&L.

     

    Adrienne Dorison

    Yeah.

     

    Annette Grant

    I don't see revenue from that. But what is that going to cost me in the end by not having those processes? What's going to make me pause and say, "Wait a second, this is actually going to bring my profit higher." What do you see once businesses go start using Clockwork, Does that impact their bottom line significantly?

     

    Adrienne Dorison

    Yeah, totally. So I think it absolutely affects it in two ways, actually. So when you focus just on the marketing/sales side, that's going to grow your revenue. But when you focus on the operations from the Clockwork and efficiency perspective and removing yourself as the bottleneck, it is going to grow the revenue but it's also going to create cost savings opportunities through the efficiency work that we're doing. So what that does is (it) gives you an opportunity to actually expand your profit margin. So if you're... Because you're coming at it from both directions.

     

    So you'll actually grow much faster and more effectively. And the reason for that is number one because a lot of the tools we teach here to help you understand what are the things that you should actually be focused on number one as a company because a lot of the things that you're doing are not adding value.

     

    But if you're not measuring them or if you're not clear on what those are, or where are the opportunities for you to double down on things, you're wasting a lot of resources. Number two is as an individual, if you are trying to do all of those things and be in all of those areas, you're limiting the growth of the organization versus if you identified what's my primary role, --Let's say it's the marketing side-- What if you could devote more time to the marketing side, yet still have all the systems in place and the team in place to deliver with excellence on the operations side?

     

    So if you could devote more time to the marketing, --the thing that you are best at-- that helps remove you as a bottleneck to the growth of the business --which is going to be more efficient-- it's also going to increase revenue. So the idea of systematizing and getting the operations like that is maybe not as sexy as just focusing on the marketing. But what we're going for here is as you desire to grow and scale, it's also giving you the quality of life that you want.

     

    So not only is it going to provide more growth, but you won't be strapped or inside of the da-to-day business. So that things are really fully dependent on you to continue to run and grow. Which is ideal for a lot of people whether, number one if they want to sell, you absolutely have to remove yourself as the dependency or in the business or number two, if they just want to either maybe they have ideas for another business, or they want to grow and scale just with more excellence and maybe more free time as well.

     

    So one of the reasons people come to us when they're scaling too fast. And that seems crazy because it's like the thing that many of us want for like, "Oh, I would love to grow faster, I would love to 10 X or 100 X, what I'm currently doing." But if we walk through a sequence of like, what happens if that actually happens, right? If that actually comes to fruition? What does the back end look like?

     

    And can you actually manage it with excellence without pissing off your customers? Because if you grow and scale too fast, but you can't actually deliver well anymore on what you said you would do, whether it's a product or a service, whether you can't get it to them in time, or you can't order enough to get it, or you don't have enough cash flow to order what they purchased, or they just have this really long lag time or the customer service is now horrible, because you're the only one doing it and we've 100Xed what you're doing.

     

    So we have to really think about what happens if I really grow and scale to the level that I want? And how is the operation continuing to run with excellence without me needing to do all of those things? And I think that that it's really brand, reputation management, a lot of what we do in the backend of the operation. Because that is what's at risk... Especially in the social media age that we're in, people find out fast when you're not delivering on what you said you were going to do. And this is the way to solve that and not make it dependent on you.

     

    Chase Clymer

    That's amazing. So if any of our listeners out there are... This struck a chord with them and they want to learn more, where do they go? How do they learn more about you?

     

    Adrienne Dorison

    Yep. They can go to runlikeclockwork.com. (It) has all of our information. We have resources. We have a toolkit, actually, that is super helpful to help you get started. We have a ton of resources there. One of those being the Time Analysis. We give you a link to the spreadsheet that we use with all of our clients. It'll help you get Get started on tracking that time if you wanted to do that 4D Analysis that I was talking about. Plus a ton of other resources inside.

    So if you go to runlikeclockwork.com/kit, it'll give you that free kit. And then you'll get additional resources from us in the future. We also have a podcast. So if you're like a podcast listener, if you're listening to this, then you can find us. The Run Like Clockwork Podcast, too.

     

    Chase Clymer

    Awesome. Thank you so much for joining us today.

     

    Adrienne Dorison

    Thank you. Thanks for having me.

     

    Annette Grant

    Yeah. Thanks, Adrienne. Have a good rest of your day.

     

    Adrienne Dorison

    Thanks.

     

    Chase Clymer

    We can't thank our guests enough for coming on the show and sharing the truth. Links and more will be available in the show notes. If you found any actionable advice in this podcast that you'd like to apply to your business, please reach out at electriceye.io/connect.

     

    Annette Grant

    Please make sure to subscribe on Apple Podcasts, Spotify or your podcast app of choice.