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Ep. 9 - SEO: The 3 Things Most Shopify Store Owners Are Doing Wrong with Jeff Couret

Jeff Couret is the founder of SEOak, a company that helps established brands explode their web store's sales. At SEOak, they have over a decade of experience optimizing websites, and in that time, they’ve seen both a number of successes and failures – so they know from experience what works and what doesn’t.

And over the past two years, SEOak has niched down to helping eCommerce brands. So today, Jeff shares the three things that most Shopify store owners are doing wrong when it comes to search engine optimization.

In This Conversation We Discuss:

  • [2:45] How small Shopify stores can compete with national brands by going all-in on specific keywords
  • [4:30] How you can leverage http://ahrefs.com to target the most effective keywords
  • [9:30] More ways that small shops can compete with major brands
  • [13:20] When a store owner might want to bring on an expert to help with SEO
  • [15:00] The 3 biggest mistakes that Shopify store owners make
  • [25:00] Tips for creating more authority content
  • [28:15] What makes SEOak stand out

Resources:

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Transcript:

 

Jeff Couret

There's really no black magic here when it comes to Shopify. Just get your content out. Make sure you're going after the right keywords, don't cannibalize your efforts, and then build those links.

 

Annette Grant

Welcome to Honest eCommerce where we are dedicated to cutting through the BS and finding actionable advice for online store owners.

 

Chase Clymer

I'm your host, Chase Clymer.

 

Annette Grant

And I'm your host, Annette Grant.

 

Chase Clymer

And we believe running an online business does not have to be complicated or a guessing game.

 

Annette Grant

If you're struggling to scale your sales, Electic Eye is here to help. To apply to work with us, visit electriceye.io/connect to learn more.

 

Chase Clymer

And let's get on with the show!

 

On today's episode of Honest eCommerce, we welcome Jeff Couret, the founder of SEOak, and he's going to teach us the three things that most Shopify store owners do wrong when it comes to SEO.

 

Hey everyone! Welcome back to Honest eCommerce. I am sitting next to the wonderful Annette Grant. And today, we are welcoming an SEO expert to our show. Jeff Couret from SEOak is joining us today to talk about the three things most Shopify store owners do wrong when it comes to SEO. All right, Jeff, what makes you an expert at SEO?

 

Jeff Couret

I guess just the fact that I was doing it. I had a generalist web design agency. And I kind of felt like SEO was the best thing... The thing that I was probably the best at. And as of about four years ago, I decided to go all-in on SEO and focus on it. And I rebranded my company as SEOak.

 

We've taken on countless SEO campaigns and then we've just kind of leaned into eCommerce over the last two years. It’s just a whole lot of experience with it and just doing only SEO makes me an expert just because I leaned all the way in on it.

 

Annette Grant

Absolutely. Awesome.

 

Chase Clymer

Yeah. I think that getting right down and dirty into one particular niche, you quickly realize how many people are just doing it wrong and the generalists don't really know what they're doing. They kind of just scratched the surface.

 

Jeff Couret

Yeah, because that's where I was. I thought I was good at SEO, and then when I leaned all the way in on it, I'm like, "Wow, I didn't know what I didn't know." And then I started learning all this stuff that I didn't even know existed. So yeah, and that's what specialists bring to the table.

 

Chase Clymer

Absolutely. And then so the transition from a general SEO to now specifically ecommerce SEO, and I think you've recently niched down into more particularly Shopify, am I correct?

 

Jeff Couret

Yeah.

 

Chase Clymer

Are there many changes on how you approach stuff from say, like a service-based side of things to like, now you're trying to sell products?

 

Jeff Couret

Well, like a local legion. It's all about location. Local Legion SEO campaign is all about location and that kind of thing. And then with selling products, you start getting national and international. So there's a little bit of a different approach. But at the end of the day, for SEO, a lot of the same tactics apply. But we've definitely seen some things that work really well for eCommerce and we've noticed a lot of things that people are doing wrong, which will dive into in a couple of minutes here.

 

Chase Clymer

Absolutely. So you already hit the nail on the head there. There's national/international competition going on here. So how can this small shop compete against these big national brands on these super competitive keywords?

 

Annette Grant

Yeah, like myself, my website. (laughs) So I'm interested to hear everything you have to say about that.

 

Jeff Couret

I think that where the huge brands are failing at SEO and where the opportunity exists, is going all-in on specific keywords. And what I mean by that is the pages that the big brands have, or let's just say like a Shopify store owner has a collection with a description of what it is that they sell. If they were to add content to that page, do keyword research and really pick what that keyword is, something that has high volume, but also lower search keyword difficulty, like search competition, but also build links to that page...

 

Build links, add content, go all-in on the right keyword, those three things right there had the potential of winning against a huge brand even though they have all that domain equity and all that stuff. So kind of going in on the long-tail, I think is what I'm trying to say here, is where they have a chance to win.

 

Chase Clymer

Awesome. So, to those that don't know, could you explain what a long-tail keyword is and how it plays out with the whole kind of SEO game?

 

Jeff Couret

Yeah. A long-tail keyword is basically a longer keyword with maybe three to five words in it. So a lot of people think keyword --single word. Well, long tail, three to five, maybe even six or seven, just depending. But probably not more than five just because very few people will be typically searching for that.

 

Chase Clymer

Amazing. So using Shopify to go after these keywords, long tail, is it is an easy process? Is it a hard process. Could I do it myself? Like how does that work?

 

Jeff Couret

Yeah. I use a tool called Ahrefs which makes it so easy, but at the same time, it took me a long time to get good Ahrefs. And what it allows you to do is type in a keyword, hypothetically the keyword that you think you might want to go after. Very quickly you can get information on the Keyword Difficulty, which is a score that Ahrefs gives on How easy would it be to get on page one, based on the number of backlinks that a page has. So that’s a very valuable piece of information.

 

But on top of that, it also tells you the search volume in a way that I think is a lot more in-depth than what you might get from the Google Keyword Planner, which is the Google's AdWords tool, which SEOs tend to use but yeah, I think once you kind of get familiar with the Ahrefs platform, you can kind of get an idea of whether or not a keyword is good or not. But Ahrefs does have a...

 

I think if you just have one domain, it's not bad. I'm paying hundreds of dollars a month just because I have a bunch of campaigns going on at once. But if you just have the one site, I think it should be pretty affordable for you.

 

Annette Grant

Interesting...

 

Chase Clymer

Awesome. So let's say that I got a shoe store and I'm reselling Nikes and Adidas, what would be the play there like using Ahrefs?

 

Jeff Couret

You're selling Nikes and Adidas...

 

Well... All the major brands, you know what I mean? Should I go after those specific keywords? Or, what would you... As an expert, where would you start the strategy?

 

Chase Clymer

Sure, that's a really good question. I probably go into a descriptive thing, like, what is it? Because you're not going to win, you're probably not going to win for Nike shoes. I don't think... I mean, it just seems like one of those things, I'd be really, really hard to compete on... What you might win is like, men's streetwear shoes, or basketball shoes for kids or like... Yeah, I think I'd probably go after the long tail.

 

So where I'd start, is I throw in a couple of ideas. And I'd probably asked, "What is the niche of the site? Is it just like a kind of generic retailer of shoes? Is it geared toward basketball? Is it geared toward kids?" So just depending on where they're at, I'd throw some of those seeds in there. And Afrefs has this thing where you throw in like 10 keywords and they'll give you a bunch of suggestions based on different things like also ranks for, or questions associated with these keywords.

 

So I throw in a bunch of seed keywords and some kind of digging, I'm seeing some different opportunities and replacing bad keywords with better seed keywords, this whole process, you can literally get lost in this stuff.

 

But after maybe an hour or maybe two hours of just digging and finding opportunities, you can kind of get an idea of what your best chances of winning are just based on keyword difficulty and search volumes and just trying to get that good mix.

 

So would you say that Ahrefs kind of can help you identify that positioning and those and those kind niches that you should be almost pivoting towards with your marketing?

 

Jeff Couret

I think so.

 

Annette Grant

And my question is do you think Ahrefs is more for a DIYer or the agency side? Do you think a DIYer like myself could go in and actually use it and have a good outcome? And...

 

Jeff Couret

Yeah! I think that you could. I think that you could. They've got a lot of tutorial videos and stuff like that, that kind of simplifies it, I think... Even back for me, as an agency owner for... I think I started my company in 2007 originally. I remember feeling that Ahrefs was intimidating. In some ways it was but once I got in there and got my hands dirty, and started figuring out what all the little things did...

I don't want to make this all about a tool because there are other tools like Ahrefs out there. Really what you want to do is find... The whole point of this is to find the right keyword and Ahrefs is just one way to go about that. And that's just kind of... A big part of this is finding that right keyword.

 

Chase Clymer

Yeah, I mean, I just want to thank you straight up for... You're just... You're telling it like it is. This is the secret sauce. This is how I help people rank for SEO. So that's awesome. Thank you so much for that.

 

Annette Grant

And then what are some other steps that smaller shops could take to kind of compete with the bigger brands? Do you have any other ideas for them?

 

Jeff Couret

I mean, getting that keyword, adding content... On Shopify, we've got collections, which serve as category pages. What a lot of Shopify store owners aren't doing is adding content to those pages. So literally, it's a dump of all of the products in that category with nothing else on it. Which at that...

 

If that's all you have, well then what's really separating you from all the other doors competing for that same collection page keyword? And typically nothing other than inbound links to the entire site that are kind of transferring link juice to that page.

 

Annette Grant

And as far as content, what do you think it is the most advantageous for a store owner to use?

 

Jeff Couret

My recommendation for collection page content is as follows: I would have a small descriptive sentence or two at the top because you don't want to take up... You don't want to force people to scroll down too far to see the product. So I'd have a couple of sentences at the top and at the bottom, under the products. I would have, maybe another 300 to 500 words of just the description.

 

What it is that the company does best and it just kind of a play on some different keywords. And I would only show it on page one of the collection. If you have multiple pages in that collection, I would only show that text on page one that way you're not. You're not having duplicate content on all your collection pages on that page one, page two, page three on that collection. That's another trick.

 

Annette Grant

Okay.

 

Chase Clymer

Yeah, that's awesome advice. Now, one thing that I want to point out to our listeners and just with Shopify when you are editing the product or the category like you can see the meta description stuff right there on the page. It's not, you don't have to jump into the code to attack half of this stuff. It's pretty straightforward.

 

Jeff Couret

Right. You can change it right there on the collection page in the backend of Shopify.

 

Chase Clymer

Yeah. So how much technical stuff do you feel like you're finding yourself doing for your clients versus things that could have been done themselves just in the standard UI within Shopify if they just had the knowledge or sometimes it's the time to do it themselves.

 

Jeff Couret

What we typically end up doing for on the technical side is performance improvements, like using performance tools to kinda see like, "Is the page loading quickly or is it not?" And a lot of the times not that much of our resources go toward improving the improvement or improving the page load speed or improving images, we actually have this action item system.

 

So very few of our action items go toward that stuff. For the most part, we're putting our action items toward adding content to the site planning authority pieces of content, and publishing that and also doing outreach to build links, and getting that kind of stuff.

 

So a lot of this stuff could be done, but of course, it's a time investment. It's a lot of time and Shopify store owners are pretty busy people, especially if their stores are having some level of success. It starts to be kind of not their best interest to do this stuff themselves at some point, but a lot of people could keep doing this, especially in the early days.

 

Annette Grant

What do you think is that tipping point for a store owner revenue-wise to bring someone on to catapult that their sales just using SEO? What do you see there?

 

Jeff Couret

I would say, it seems like the best fit for what we go after is around $30k per month...

 

Annette Grant

Cool.

 

Jeff Couret

...mark, although we do have some smaller plans available just seems like the best bet is around that $400,000 per year in revenue mark, which is around $30k, I think, per month. And that's what it's like, "Alright. It's time to just focus on what you do to improve the product. Let somebody else handle it."

 

Annette Grant

No, I think that's great for our listeners to put that on there. Their goal tracker of that's the time to actually bring a professional in on that part and kind of just let Shopify do its job on that, and then do it organically in the beginning.

 

Jeff Couret

Because at that point, you've kind of got their product-market fit. Things are rolling along. And then it's like, "Alright now how do we leverage things? How do we add more fuel to the fire and get some of this stuff off of our internal teams' plate, so we can focus on fixing the processes and make it overall." Like big picture stuff.

 

Annette Grant

Yeah, I appreciate that answer that it's, "Hey, you don't want to start off with us right out of the gate. So thank you for that.

 

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Annette Grant

Let's go to "The three wrong..."

 

Chase Clymer

Yeah, the title of the podcast. We haven't even got to. (laughs)

 

Annette Grant

What are the three mistakes that, like glaring mistakes they make...

 

Chase Clymer

What mistakes has Annette made?

 

Annette Grant

Yeah. (laughs) I know I've made...

 

I don't know on that site. But here's what we typically see. Number one, not creating authority content and often times no content at all. So, what we see especially in the fashion... In like jewelry space, for Shopify or any eCommerce really, they'll put out like... Instead of putting out authority content --and by authority I mean, helpful, educational, something that positions your companies in authority in some way or another-- And then what will seem like the fashion and jewelry spaces..

 

"All right, well, they'll have all these models for their photo shoots." And they'll do like a bio or something. They'll interview the model. And that'll be like their content. And like, yeah, it's great that you're trying, it's great that you're putting something out there. But really for SEO, you really need to have something a little bit more beefy. I'm talking about 2000 words minimum. And a little bit more frequently, too.

 

Ideally, like once a week would be amazing. And I know that's not realistic for a lot of companies, but at the very least once a month, put out something like at least 2000 words. That's designed to hit your customers at some point in their buying journey, whether it's very early, or the middle to help your awareness and to help you rank and to help generate inbound links. But that's number one.

 

Okay.

 

Jeff Couret

Number two is keyword cannibalization. We're actually dealing with this right now. For a company and they've got their keyword on their homepage, basically the keywords that they're going after on their homepage is also in their title tag for their "about page". It's on their title tag for their contact page. It's on their title tag for multiple collections. It's on their title tag for their blog homepage.

 

Annette Grant

Could you give us an example? It doesn't have to be that customer but...

 

Jeff Couret

Yeah, because this customer is on a white-label basis. Okay, I said too much. But let's just say hypothetically, your store is all about selling... Let's go back to the basketball shoes. You're selling basketball shoes. So let's just say basketball shoes is in your homepage title tag. John's basketball shoes. Let's just say, that's the name of the store: John's Basketball Shoes.

 

Annette Grant

Okay.

 

Jeff Couret

Basketball shoes is in your title tag for your homepage. It's in your contact. Contact John's basketball shoes. Wait up. Hold on. So, okay. But basketball shoes is a keyword. That's not the name of the company. Let's say the name of the company is John's Kicks.

 

Annette Grant

Okay.

 

Jeff Couret

The name of the company is John's Kicks. Their keyword is basketball shoes. So, John's Kicks has basketball shoes in their homepage title tag, they got basketball shoes in their about page title tag, the contact page title tag, you know what I'm saying?

 

Annette Grant

Gotcha.

 

Jeff Couret

It's like everywhere. Now, here's the problem with that. Google gets a little confused. They're like, all right, somebody searching for basketball shoes. Well, how do we know, to show the homepage? Or how do we know whether or not we should show the homepage, whether or not we should show the basketball case collection page?

 

Annette Grant

Gotcha.

 

Jeff Couret

How should we show the basketball shoes for kids collection page? Or should we show the about page? And so they call it keyword cannibalization because you're kind of eating your own chances of success. Because you've got too many...

 

It's hard enough in 2019 to rank for a keyword in general. Now you're diluting those efforts if you've got multiple pages on your site competing for the same keywords. So that's just known as keyword cannibalization and we see it pretty frequently.

 

Annette Grant

Okay. Number three?

 

Jeff Couret

Number three would be not building links aggressively enough.

 

Oooohhhhh. Okay.

 

A lot of times people will be too just content in getting PR, that they're just getting naturally without much effort. And they're getting links from blogs without much effort, you really do have to step it up a notch. And that's something that working with a company like mine can help with. It's just a massive time thing. It's something that anybody can do.

 

Annette Grant

Right.

 

Jeff Couret

But it's something that takes a lot of effort and a lot of resources to make happen. So...

 

Annette Grant

But you can see huge wins...

 

Jeff Couret

Yeah.

 

Annette Grant

...on a couple of those links. If they really, say, fire off for you.

 

Chase Clymer

Well, here's what I think we should explain, to the people that don't know, why links matter and talk about backlinks and just a quick synopsis there,

 

Jeff Couret

Backlinks are typically what we see when someone adds a link to your site from theirs. So, Google sees that as a vote to your site, a vote of authority, a vote of confidence. And the more of those that you have, generally, the better that you do. In fact, it's definitely very common to see with Shopify stores competing on a keyword that the person with the most links wins.

 

And it's not always perfect like sometimes there are definitely other factors at play, but it's definitely not surprising to see, "Oh, well, that's why he's number one. He's got 300 backlinks to this one page where everybody else has like 50 or like zero. Well, yeah, that's why he's winning." It's just one of those things you can't ignore.

 

But at the same time, I wouldn’t make that your only strategy, you really do need a well-balanced approach of... We actually have this three-pillar... What we call the three pillars of modern SEO.

 

Pillar number one: Architecture and User Experience.

 

Number two: Authority Content Creation and Influencer Outreach.

 

And then pillar number three would be the overall inbound link landscape. That's just the overall quality and quantity of the inbound links pointing to your site. So you really want to hit all three of those pillars about evenly.

 

And yeah that system literally powers everything that we do here at SEOak.

 

Chase Clymer

I have two questions, and you're crushing it over here. One, I want to talk about architecture. I'm under the understanding, but I want your expert opinion on it. I am not an SEO expert. I'll never claim to be. Does Shopify as a CMS build out an SEO friendly architecture for the website?

 

Jeff Couret

Whew. (laughs) Whoa!

 

Chase Clymer

I didn't know I asked the million-dollar question.

 

Jeff Couret

(laughs) You know, that's something that we're actively trying to figure out. Because a lot of the developers and the experts who work on the development side that we work with to help us implement the SEO strategies tell us, "Hey, that's just Shopify, there's not much that can be done." And part of me wants to believe that. The other part of me is like, maybe I'm not working with the right development specialist or the site performance specialist.

 

I’m kind of talking to some different people. But for the most part, all the development specialists have told me that, "Hey, look, Shopify, you can't fix that problem with Shopify, you can't fix that. That's just the way Shopify is."

 

Other people say, "Well, maybe it's some of the apps." "Well, hey, if it's the Shopify apps, why is that exists on these five different sites, and they all have a different app?"

 

So it's like, the best way for me to answer that question is I don't know. And we're actively learning to find out. Yeah, it's kind of leaning toward the "no" side, unfortunately.

 

Chase Clymer

Oh no...

 

Jeff Couret

I mean, but I don't want to say that you can't have major success. You absolutely can. I'm talking about the nitpicky, really getting things perfect.

 

Chase Clymer

Yeah, you're a perfectionist.

 

Jeff Couret

It doesn’t always matter for SEO. For success, I should say.

 

Chase Clymer

Yeah, I just think with Shopify powering now maybe 50%... --that's the guess I have no idea. I haven't looked at any numbers-- but 50% of the successful stores out there are maybe powered by Shopify, and it's aggressively going after that market share.

 

Maybe Google is now understanding those elements of that CMS. I feel like it's a learning experience for Google's algorithm as well.

 

Jeff Couret

Yeah, absolutely. I think it's all relative. If you are at the top, you just want to be in the top percentage of the people on the homepage.

 

So if everybody's got Shopify, for your Q... --and when I say homepage, I mean, the first page of Google-- so if everybody's using Shopify on the first page of Google for your desired keyword, and you're just kind of toward the top, all things being equal, everything else being equal, if you're toward the top, you should be toward the top of the results.

 

So just look at it relatively and just do the best you can. But no one expects you to completely break Shopify in order to fix these really nitpicky things. And Google's learning this stuff, like, as you said. Google's learning like, "Okay, this is Shopify, let's get let's cut them a little slack.", I think. that's probably what they're used to.

 

And Shopify is a great platform and a lot of people having massive success with it. So it's not anything I would definitely... I would switch platforms because of.

 

Chase Clymer

Yeah, I think that's a very important point there. That if you're finding success on your platform, you don't need to re-platform. Sometimes people think that they need to move Shopify to succeed.

 

And I'll be the first to tell you like, "If you're doing fine, stay on whatever you're doing." It's an investment to move platforms. And it's only a good idea if that platform is going to solve a problem that you can't fix.

 

Jeff Couret

Right. Yeah.

 

Chase Clymer

Cool. I think we kind of brushed on it. But what's like an 80/20 rule when it comes to Shopify for SEO?

 

Jeff Couret

80/20? Yeah. So what I would say is, you want to create content and publish it regularly, which we did mention earlier, focus on the right keywords, and build links.

 

Chase Clymer

Absolutely. So I got a good question here. So a lot of the young brands out there they start out --maybe t-shirt brands or they may even have like a cool product-- And you said that like all these younger brands that they'll like, do these photoshoots and they'll have these collections and that's their blog content.

 

Do you have any tips for other types of content they should consider that's going to be leaning more towards authority and not like this filler, useless content which it kind of is?

 

Jeff Couret

Because there's really no black magic here. When it comes to Shopify. Just get your content out, make sure you're going after the right keywords, don't cannibalize your efforts, and then build those links. Those three things are going to move the needle most quickly for you.

 

Chase Clymer

Absolutely.

 

Jeff Couret

There are two different types of authority content, I think you should consider. We actively try to find an overlap, but a lot of times it's hard to find an overlap. So one type of authority content is going to allow you to build the most amount of links. And another type of authority content is going to allow you to rank better on Google for that authority content's keyword. And so for example...

 

The first example I was giving... Okay, so the type of authority content that's going to allow you to build the best and the most links are around another subject. So it's something that's not going to be that interesting for your store's target market. So you might have to go after something like sustainability, or the elderly or the physically or mentally handicapped and try to mend that in with your content a little bit.

 

Now, the awesome thing about this type of content is, if you go after these types of communities and you tell them, "Hey, look at this content we created. It's designed to help people or appeal to people in your demographic."

 

And then you go after them, they'll give you some amazing links. In fact, we've seen like, people give us homepage links and stuff like that to this content, which is awesome. So that type of link is going to give authority to the whole rest of the site, just because your blog pages tend to link to the homepage and every other... So that link juice, that link value, gets passed along to the rest of the site.

 

So that's one type of authority content. And then the other type is, when you go into, let's just say Ahrefs or another keyword tool, when you find an opportunity, something that has a very low keyword difficulty or competition and has a high search volume, a high ish, usually you're not going to find a high search volume and low difficulty but you can find a good middle ground.

 

Well, then that's something that you could go after for in order to rank on Google for that keyword. And you're not going to get as good of links if you do outreach. In fact, you might not get any links, or very few. But that has a really good chance of showing up on Google. If you go after a really low search keyword Difficulty.

 

It has a chance of getting you awareness that way, just by naturally ranking on Google, because it's such a good article, because it was written so well, and because it's better than anything else out there.

 

So that's a good chance to get somebody early or in the middle of the funnel on their buying journey to eventually buying from your store. So let me know if that made sense.

 

Annette Grant

Yes. Oh yeah. It did a total sense

 

Jeff Couret

Good.

 

Annette Grant

Yeah. So one of our last questions here, what makes your organization SEO different from other SEO companies, When people are ready to make that jump to hire a firm? Give us some of the differences that you guys offer.

 

Jeff Couret

Yeah, I think just the fact that for the last few years, we've been doing almost nothing but eCommerce, SEO, it's just naturally made us a lot more effective at it. Just by sheer hours and experience. And then that's translating today into faster results for companies who sell online, faster results and better ROI. I think that’s what’s setting us apart the most right now.

 

Chase Clymer

And I kind of just want to spell it out for our listeners. It's SEOak. There's no... There's... Not two O's, just one. SEOak.co.

 

Jeff Couret

Yep. You know, you've got a good brand name when you have to say that every single time and miss and correct people's bad pronunciations of it. Because people say SEO-oak and all this other stuff. And like, "Oh man, I didn't think about that."

 

Annette Grant

(laughs)

 

Jeff Couret

But yeah, as SEOak and the oak tree part is a play to my home city of New Orleans. And the fact that oak SEO is kind of like an oak tree. Once it's kind of sprouted and grown into this big tree, it's not going anywhere.

 

Annette Grant

Yeah. You got your links built.

 

Jeff Couret

You got your links built, you're in the ground, you're firmly rooted on the internet, you're firmly rooted in success. That's where the oak tree comes from. And all the branches are like the pillars that we talked about. I think I'm going to rename those pillars just branches.

 

Annette Grant

Yeah, for sure.

 

Jeff Couret

Because that's what they are their branches to your success.

 

Annette Grant

No. I like that.

 

Jeff Couret

Thank you. But yeah, that's SEOak. And, I've actually got this cheat sheet...

 

Annette Grant

Awesome. Yeah.

 

Jeff Couret

It's designed for eCommerce store owners and marketing managers. It's a cheat sheet for all the stuff that we're talking about. It's going to give you some direction on doing some of this stuff yourself and taking some major steps to getting the success.

 

Annette Grant

Okay.

 

Jeff Couret

seaok.co/cheat

 

Chase Clymer

Awesome. That's amazing. So, seaok.co/cheat, to pick up Jeff's free SEO eCommerce cheat sheet and it's going to contain a lot of the stuff that we talked about today. Jeff, I got one more question for you before we wrap this up. What is your restaurant that you recommend to people that are visiting?

 

Jeff Couret

Oh, wow. Oh, there's so many.

 

Chase Clymer

You guys got such amazing food down there.

 

Jeff Couret

Yeah, we're definitely a food city. I think you can't go wrong with Commander's Palace. You have to wear a jacket, but they're really nice. If you forget your suit jacket, they'll give you one (laughs) just to have that ambiance but they have some amazing food there. It's just one of the... You get amazing service. When they come bring your food, then you got a party of like 10, each of your plates will hit the table at the exact same second. It's that methodical and everybody out here loves them. So yeah, that's what I would definitely check out and we could go on for hours. That's the next podcast...

 

Annette Grant

(laughs) Right!

 

Jeff Couret

...of all the different restaurants. (laughs)

 

Chase Clymer

Absolutely. (laughs) Awesome. Look, I can't thank you enough for being on the show today. Awesome. Well, I'm sure that we'll have you back and we'll go down the rabbit hole of SEO again.

 

Jeff Couret

Sounds great.

 

Annette Grant

Great. Thank you.

 

Chase Clymer

We can't thank our guests enough for coming on the show and sharing the truth. Links and more will be available in the show notes. If you found any actionable advice in this podcast that you'd like to apply to your business, please reach out at electriceye.io/connect.

 

Annette Grant

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