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Ep. 84 - Your Email Marketing Channel is Underperforming and You Don’t Know It with Phillip Rivers

Phillip Rivers is an Ecommerce veteran, who's been in the game for over 14 years. Having built stores from scratch and later selling them he has seen how crucial it is to grow and nurture an 'owned audience'. 

Now he helps ecomm store owners take traffic from cold to repeat customers by building the 360˚ Nurturing System into their business. 

In This Conversation We Discuss: (50 Characters)

  • [00:00] Intro
  • [01:02] Phillip’s namesake and football talk
  • [02:04] How Phillip came into Tetra
  • [03:21] Having an audience before you sell stuff
  • [03:42] Giving value to receive value
  • [04:22] Sponsor: Postscript postscript.io/install
  • [04:53] Tetra’s focus into email
  • [05:54] The true potential of email marketing
  • [08:27] The reasons why SMBs neglect email
  • [09:46] Just get started with email
  • [10:22] Sponsor: Klaviyo klaviyo.com
  • [10:52] How email helps paid media
  • [12:56] Success boils down to just looking at your KPIs
  • [13:48] Sponsor: Gorgias gorgias.link/honest
  • [14:36] Tips for getting started with email
  • [16:06] Email content ideas that give value
  • [17:32] Giving your audience a reason to sign-up
  • [19:44] Setting up your email automation for growth
  • [21:49] Flows help you get more ROI

Resources:

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