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Unprepared Ep 4 - How Is Ecommerce In Mexico Doing? with Alejandro Moreno

Timestamps:

  • [00:00] - Intro
  • [00:30] - What’s going on in Mexico?
  • [01:48] - Businesses moving online
  • [03:05] - How things have been for businesses
  • [04:00] - Implementing campaigns and automation
  • [05:40] - Future Unprepared episode

Resources:

Key Points:

  • In Mexico, people are going to work while others are still staying at home to be safe. 
  • Small to medium companies are unprepared for working remotely when the pandemic started which became a challenge to businesses. 
  • Businesses are trying to move their business online which wasn't a priority before. 
  • GetMore is designing an express service where businesses can launch stores in one week. It's built with a simple theme as the main focus is to move the business online quickly. 
  • In general, sales have increased a lot. Some have a 10x increase while others have a decrease from 60%-80%. 
  • Implementing an email marketing strategy is one way to keep the ball rolling in terms of content that most businesses are not doing before. 
  • This isn't the time to be a hard sale. Businesses need to be empathetic and supportive.
  • Customers will appreciate it and it can help build a loyal customer base and increase sales in the future. 

Transcript

Chase Clymer  

Alrighty, so here is the most unprepared episode of Unprepared. (laugh) I showed Alejandro my iPhone trick that I talked about in the first episode with Kurt. 

So Alejandro is joining us from Mexico City. He's a good friend of mine. He's an agency owner. He's got a great team down there. They do some cool stuff. Welcome to the show, Alejandro.

Alejandro Moreno  

Thank you very much. Chase. Oh, this is such an unprepared episode. (laughs)

Chase Clymer  

Oh, absolutely. So let's...so we got a few minutes here. We want to keep these under 10 minutes. I guess...what's going on in Mexico with this? In America, it's insane. Every state's doing something different. Some people can go to work. Some people can't. 

Alejandro Moreno

Right. 

Chase Clymer  

Some businesses are shut down. Some aren't. So what's going on down there? 

Alejandro Moreno  

Well, actually, it's pretty much the same because there are some regions, some cities where people are still going to work but maybe 80 to 90% of the population is trying to stay at home, stay safe. But I feel like most of the small and medium companies in Mexico, they are so unprepared for something like this. 

Well, I don't think there is someone in the world that was prepared for a situation like this one. But in terms of technology...in terms of working remotely, I think that we are like some years behind you guys. So we are facing very big challenges according to that even though they are some industry and some commerce say that they cannot sell online.

Chase Clymer  

Yeah, Alejandro always likes to call me and say hey, "What's new in America?". He's like, I gotta get to know that because it's gonna be here soon.

Alejandro Moreno  

Yeah, I always tell you that you have eyes on the future for me. (laughs)

Chase Clymer  

Yeah, so now with what's going on, you kind of alluded to this earlier. But I'm gonna ask the exact question. So you're saying right now that you guys are getting a lot more inquiries about people trying to move more online. It wasn't as much of a priority originally and now with what's going on, it seems to be?

Alejandro Moreno  

Ah yes, that's totally true. So, we have been having a lot of new leads, new clients that they are trying to move online from one day to another. Some of them...it is not possible. But for some of them, we are trying to design these express service where we can launch stores under one week.

Chase Clymer  

Wow, that's very express.

Alejandro Moreno  

They built [a] theme with no design at all and then we just move them to the online businesses because we have a client who has three different points of sales around the city, and all of them got locked down from one day to another. So she cannot sell nowhere else but online. So yeah, a lot of those examples we are experiencing now.

Chase Clymer  

Oh yeah. That's awesome that you're coming up with a quick way to help people like that. Other than seeing an influx of people realizing that ecommerce is something that they should focus on... what else have you, with your existing clients, the ones that have already been online...how have things been for them? How have sales been? Has there been anything unique come up there?

Alejandro Moreno  

Well, actually in general...talking about all of our clients in general online sales, they have increased. They have increased a lot. Some of our clients, they have increased 10 times their sales than the...for the last two or three weeks. But some others, they have decreased also sales [by] 60 to 80%. 

So, in general, if you balance both of the situations, both of the scenarios, all of them are increasing. And what we are doing with them is that we are implementing email marketing strategies. So we are doing strategies based on Klaviyo, based on email marketing. So at the end, they are going to keep the ball rolling in terms of the content, in terms of their marketing through email that they were not doing before.

Chase Clymer  

Yeah, I think that's something that anyone can be doing during this time. And it's probably the most laborious part of getting someone to utilize Klaviyo or tool like that properly by sitting down and writing out a great welcome series...writing out all the emails that matter. I think now and I asked people for like 40 different things. 

Alejandro Moreno  

Yeah. 

Chase Clymer  

You know what I mean, and it takes a bit of time to get some personality behind it and not be super cookie cutter and stand on your own. 

Alejandro Moreno  

Yeah. 

Chase Clymer  

It's not something that anybody can do right now. 

Alejandro Moreno  

Right now through your campaigns and through all of the automated flows, you don't really have to be a hard sale. You need to be really soft in that topic. You need to be empathetic, you need to be supportive with your audience. 

No matter which kind of flow you are doing at the end, all of your community, all of your database of customers, they are gonna appreciate that you are caring for them. Not just like you are trying to sell them no matter what. [In] the end, you're building a loyal customer base. And also, as a consequence, you are increasing your sales.

Chase Clymer  

Yeah, I mean, as long as you're coming from a place of value and trying to give value to whomever, no one's gonna care when you're outreaching if you're trying to be helpful. Before I let you go today, is there anything I didn't ask you that you kind of want to share?

Alejandro Moreno  

And no really. We are gonna have this Unprepared episode but in Spanish next time, right?

Chase Clymer  

Absolutely. 

Alejandro Moreno  

(laughs)

Chase Clymer  

Alejandro is gonna have me go live in a...he loves having me down there and speak terrible English to people that can't speak English. So it worked out [the] last time we did that. He'd actually, he had me down to Mexico City for a meetup once and that was actually a fantastic time 

Alejandro Moreno  

It was the first Shopify meetup in Mexico. So yeah, so we were really lucky.

Chase Clymer  

 It was really fun. 

Alejandro Moreno  

We were really lucky that we have you here.

Chase Clymer  

Yeah. And then Alejandro introduced me to the best chilaquiles.

Alejandro Moreno  

Absolutely. So anyone who comes down to Mexico, just give us a call and we'll tell you Chase's place, [his] favorite chilaquiles place. (laughs)

Chase Clymer  

Absolutely. Hey Alejandro, thank you so much for coming on. 

Alejandro Moreno  

Thank you, Chase. See you soon.

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A few weeks ago the world changed forever. Every business, every entrepreneur, every single person was unprepared for the sudden change we'd all experience. I'm going to use this time to create content focused on what you can do right now to help your business grow. We're all in this together, we're all unprepared.