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Unprepared Ep 54 - Why Watch Time Matters Over Everything on TikTok with Jeff Couret

Timestamps:

  • [00:00] - Sponsor: Rewind
  • [00:40] - Intro
  • [01:27] - What is TikTok?
  • [02:25] - TikTok’s audience
  • [03:23] - Helping people go viral 
  • [03:55] - Tactics for TikTok 
  • [04:42] - How to increase your watch time
  • [05:50] - Paid and organic side of TikTok 
  • [06:35] - TikTok consulting
  • [07:19] - Where to contact Jeff
  • [07:33] - What is SEOak good at? 
  • [08:02] - Where to find Jeff on TikTok

Resources:

Key Points:

  • Jeff has about 920k audiences since last year on TikTok. His content on TikTok is about helping other people take advantage of TikTok to grow their accounts faster, monetize, build their business, and such.
  • He teaches people how to go viral by sharing how algorithms works and other things that go along with it. 
  • TikTok is exciting and something you should look at along with your SEO since SEO is a slow and steady marketing technique.
  • TikTok is about getting awareness quickly and a bit erratic at the same time.
  • It's fair to assume that the audience are coming from younger people (as early as middle school kids) and most content are seen by younger people.
  • Gen Z are more prevalent on TikTok while millennials are feeling that they're old for TikTok, but that's not true.
  • Watch time is the number 1 factor on TikTok. It's similar to YouTube in that way. 
  • The beauty of trend (memes, dances, jokes, etc.) is it's almost the perfect blueprint of what's working on the FYP or the For You Page on that particular day. Find a way to implement your business. 
  • If you're an Ecommerce business, how can you take the trend and take it with your business, product, website and make it work for you to give you potentially a lot of awareness? 
  • The pricing of ads on TikTok is a bit outrageous but the return is big. In the last few months, bigger brands are also going on TikTok.

Transcript:

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Chase Clymer  

Hey, everybody, welcome to another episode of Unprepared. After countless hours, we're gonna say, of trying to figure out the technical difficulties. I am pleased to welcome Jeff from SEOak. How are you doing today?

Jeff Couret  

I'm doing well. Thanks for having me. 

Chase Clymer  

And I want to spell that out for everybody. It's S, E as an Edward, and then the word oak. seoak.co or.com? 

Jeff Couret  

.co

Chase Clymer  

That's what I thought. All right. So obviously from his name, Jeff is an SEO expert. He'd be my go-to for any questions like that. But we're not going to talk about SEO today, are we?

Jeff Couret  

Uh, no. We can talk more about TikTok.

Chase Clymer  

This is going to be an awesome conversation because I don't have a TikTok account. I haven't succumbed to the peer pressure of it. But you know, let me know what I'm missing.

Jeff Couret

Basically, TikTok is exciting. I think it's something people should be looking at. Alongside something like SEO, which is slow and steady wins the race type of marketing technique or tactic. 

And TikTok is more of a get a lot of awareness really quickly, but not, but it's kind of flighty at the same time. So I've been able to amass an audience of about 920,000 in the last year and say three months. 

Chase Clymer  

That is a huge audience. Do you have any guesses on when you're gonna hit that 1 million mark?

Jeff Couret  

It could happen by the end of the month or mid? I would say almost definitely by mid-February. I would see that happening.

Chase Clymer  

So probably when this airs, you're going to be hitting that 1 million mark. So congrats.

Jeff Couret  

Thanks.

Chase Clymer  

So when you're on TikTok, you said that it's more flighty. And another way to think about that it's, I guess, less qualified traffic, if you're going to be sending it to a certain URL?

Jeff Couret  

That's one way of looking at it. Anybody who's getting a lot of views on TikTok, I think it's fair to assume a lot of those are coming from younger people, as young as middle school kids. 

And yeah, the audience is skewing older. But, you know, most of the people who are going viral on TikTok are going viral because their content is being seen by a lot of younger people.

Chase Clymer  

Absolutely. And that's, I guess if you're building a product...I remember when I was in the marketing game, you know, 10 years ago, everyone would be like, "yeah, we want you know, we needed to go viral with millennials." And that's essentially what TikTok does.

Jeff Couret  

Hmm. Well, Gen Z is more prevalent, like millennials actually feel old on TikTok. They're like, I'm too old for this. And they're like 25 to 30 saying they're too old. 

Well, I'm 40. So I don't think that's true. And you know, I'm doing pretty well.

Chase Clymer  

Gotcha. And now are you sharing, what kind of content are you personally sharing on TikTok? Those are, those are some pretty impressive numbers.

Jeff Couret  

So the main goal of my account is to help the people who are struggling to take advantage of TikTok, whether it's to grow their account faster, or monetize, or build their business using TikTok. 

So I'm just dedicated to education, teaching people, the algorithm, teaching people how to go viral, and all the things that go along with that, for the most part. With some fun experimental stuff on the side.

Chase Clymer  

Perfect. Well, I mean, obviously, this a little bit of video, a little bit of audio, depending on where you're listening to.

But can you share any tactics in the next couple of minutes for those that are trying to get into TikTok? Like myself, maybe I'll download it right after this.

Jeff Couret  

So the biggest thing is watch time. And it's not unlike YouTube in that way of like, okay, well, are people watching this video to the end? Or are they not? And compared to all other 15 second videos, how does yours compare in terms of how long people are watching? Or how many likes how many shares and stuff like that. 

But watch time is the number one factor. If you're going to just remember one thing from this podcast, just remember, watch time over everything.

Chase Clymer  

Gotcha. So that's kind of engagement, like making sure people are watching it to the end, especially on short videos, it means that they are usually enjoying what they're saying. That's what I'd take out of it, I guess.

Jeff Couret  

Yeah. And here's one thing that TikTok is different from YouTube: people want to know well, what can I do to increase my watch time? 

Well, you could go into the nerdy stuff, but there's this thing called trends and trends are these little cool little memes or whatever. Sometimes it's dances, sometimes it's jokes, sometimes it's a certain sound, all these different things, and everybody...it's almost like a culture of copying. 

The beauty of trends is, if you take advantage of a trend, it's almost a perfect blueprint for what's working on the FYP, which is the for you page on that particular day. 

So really, all you have to do is find a way to implement your business. Let's just say the people who are listening to this are Ecommerce store owners, right? How can you take that trend and apply it to what it is that you're doing with your business or with your website or whatever or the products that you sell? 

How can you find a way to twist that trend to make it work for you to gain, to give you potentially a lot of awareness?

Chase Clymer  

Yeah. And now, I've seen a bunch of brands that are starting to get into TikTok and it's definitely, you know, a little more on the experimental side these days.

I do know that there is also paid advertising in TikTok, as well. Do you have any experience with that? Are you just dabbling more on the organic side?

Jeff Couret  

I've been definitely more on the organic side, for sure. However, I have noticed definitely a higher quality of the people who are buying ads. 

Let's just say eight to nine months ago, it was a bunch of scammy websites and really low-quality brands that were advertising. And now you know, in the last few months, especially we're seeing bigger and bigger brands. You know, for example, Apple.

Chase Clymer  

Yeah, I do know that for a minute there, the pricing for advertising on TikTok was actually kind of outrageous, but you'd also get an insane amount of people to see it.

I don't know if it's gone down much, I need to look into it. It's something that's kind of on the back burner for the agency to start playing around with and seeing if a client wants to experiment there.

Jeff Couret  

Hmm. Yeah, yeah, it is. It is somewhat experimental. But you know, I've been able to utilize it. Although there are a lot of younger people on there. 

You know, I have been doing Tiktok consulting. People have been hiring me just to give them advice and to work with them on trying to figure out how to grow faster and how to monetize more effectively and stuff like that. 

So there are people with actual budgets on TikTok, believe it or not. And it's just gonna grow from there. From here.

Chase Clymer  

Okay, so you, I didn't have to do a segway. You did it for me. I was gonna ask if you were doing any sort of consultancy there. 

So if someone is curious to learn more about TikTok and how they can use it to grow either their Ecommerce business or you know, we have a few consultants that listen to some of my content. 

Thanks to everyone who listens, you know, that's great. How do they get ahold of you about that?

Jeff Couret  

Jeff@seoak.co

Chase Clymer  

Gotcha. And then quickly, you know, your main gig, I guess, per se, is Seo consulting. You want to give a quick, you know, just let people know what you're good at?

Jeff Couret  

Yeah, we're just, we're good at, you know, helping Ecommerce stores, especially navigate that national and sometimes international marketplace of Google. 

Just trying to get higher up on the organic side, not necessarily the paid side, but specifically with the organic. When people are searching for the type of products you offer.

Maybe not necessarily your brand name, of course, that could be included, but just getting higher up on Google when people search for the types of products that you sell to give your brand a lot more awareness.

Chase Clymer  

Perfect. And then this is gonna be really dumb question because I don't use TikTok but like, how do I find you on Tick Tock?

Jeff Couret  

I have the username @jeffcouret. That's c-o-u-r-e-t. Pretty simple. 

Chase Clymer  

Awesome. I'll make sure to link all that stuff in the show notes. Jeff, thank you so much for coming to the show today.

Jeff Couret  

My pleasure. Have a great day.