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Infomercial Principles in eCommerce by Tony Zara

Tony Zara is has been working in direct response advertising analytics for 25 years. He is an inventor, a Brazilian jiu-jitsu instructor, and avid newbie sailor.

In his talk, Tony discussed how you can use the old principles of direct response TV and adapt them to product detail pages or eCommerce ad campaigns.

Your hosts, Electric Eye, are certified Shopify Experts and Partners making eCommerce brands more money every day.

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