Honest Ecommerce

005 | How to Do More With Your Data | with Brennan Dunn

Episode Summary

On this podcast, we talk about how to survey your audience without annoying them, where to start with marketing segmentation, personalization do's and don'ts, and so much more!

Episode Notes

Brennan Dunn is the co-founder of RightMessage, a software company that helps bring on-site personalization to the masses by integrating your existing website with your email marketing database.

Today, Brennan shares why it's important to segment your audience by who they are and what they need – along with what to do once you have that data.

To learn more, visit: http://honestecommerce.co