Honest Ecommerce

131 | 3 Segments to Model Your Customer's LTV | with Will Laurenson

Episode Summary

<p><span>Will Laurenson is a customer value consultant, helping D2C businesses get more value from every customer.</span></p> <p><span>On this podcast, we talk about the malleability of the LTV formula, the tolerances of customers before leaving a website, why conversion rate sometimes doesn’t matter, and so much more!</span></p> <p><span>To learn more, visit:</span> <a href="http://honestecommerce.co/"><span>http://honestecommerce.co</span></a></p> <p><strong>Resources:</strong></p> <ul> <li><span>Optimise & improve your customer values with</span> <a href="https://www.customerswhoclick.com/"><span>customerswhoclick.com</span></a></li> <li><span>Connect with Will</span> <a href="https://www.linkedin.com/in/willlaurenson/"><span>linkedin.com/in/willlaurenson</span></a></li> <li><span>Quiz, pop-ups, messenger, SMS for Shopify</span> <a href="https://www.octaneai.com/"><span>octaneai.com</span></a></li> <li><span>Analyzes your customers' behavior across multiple channels</span> <a href="https://apps.shopify.com/reveal"><span>apps.shopify.com/reveal</span></a></li> <li><span>Scale your business with</span> <a href="https://electriceye.io/"><span>electriceye.io</span></a></li> <li><span>Level up your customer support</span> <a href="https://gorgias.grsm.io/honest"><span>gorgias.grsm.io/honest</span></a></li> <li><span>Get a free trial at</span> <a href="http://klaviyo.com/honest"><span>klaviyo.com/honest</span></a></li> <li><span>Get a 14-day free trial at</span> <a href="http://getmesa.com/honest"><span>getmesa.com/honest</span></a></li> <li>Get 1 month of automated Shopify backups for free at <a href="https://rewind.com/honest/"><span>rewind.io/honest</span></a></li> </ul>

Episode Notes

Will Laurenson is a customer value consultant, helping D2C businesses get more value from every customer.

On this podcast, we talk about the malleability of the LTV formula, the tolerances of customers before leaving a website, why conversion rate sometimes doesn’t matter, and so much more!

To learn more, visit: http://honestecommerce.co

Resources: