Honest Ecommerce

197 | The Focus on Brand over Strategy | with Danny Charbonnet

Episode Summary

<p><span>Danny Charbonnet, founder of All Citizens, a DTC menswear brand committed to democratizing comfort.</span></p> <p><span>On this podcast, we talk about Danny’s amazing journey to manufacturing underwear without experience or background, how not focusing on growth accidentally led them to virality, the reasons why All Citizens does not sell on Amazon, and so much more!</span></p> <p><span>To learn more, visit:</span> <a href="http://honestecommerce.co/"><span>http://honestecommerce.co</span></a></p> <p><strong>Resources:</strong></p> <ul> <li><a href="https://www.youtube.com/c/HonestEcommerce?sub_confirmation=1"><span> Subscribe</span></a> <span>to Honest Ecommerce on Youtube</span></li> <li><span>Better apparel, fewer dollars</span> <a href="https://allcitizens.com/"><span>allcitizens.com</span></a></li> <li><span>Connect with Danny</span> <a href="https://www.linkedin.com/in/dfcharbonnet/"><span>linkedin.com/in/dfcharbonnet</span></a></li> <li><span>Follow All Citizens on Instagram</span> <a href="https://www.instagram.com/allcitizens/"><span>@allcitizens</span></a></li> <li><span>Follow All Citizens on TikTok</span> <a href="https://www.tiktok.com/@allcitizens"><span>@allcitizens</span></a></li> <li><span>Scale your business with</span> <a href="https://electriceye.io/"><span>electriceye.io</span></a></li> <li><span>Download Mesa at the Shopify App Store</span> <a href="https://apps.shopify.com/mesa"><span>apps.shopify.com/mesa</span></a></li> <li><span>Transform your returns into exchanges</span> <a href="https://loopreturns.com/honest"><span>loopreturns.com/honest</span></a></li> <li>Get started with a free account at <a href="http://klaviyo.com/honest"><span>klaviyo.com/honest</span></a></li> </ul>

Episode Notes

Danny Charbonnet, founder of All Citizens, a DTC menswear brand committed to democratizing comfort.

On this podcast, we talk about Danny’s amazing journey to manufacturing underwear without experience or background, how not focusing on growth accidentally led them to virality, the reasons why All Citizens does not sell on Amazon, and so much more!

To learn more, visit: http://honestecommerce.co

Resources: