Honest Ecommerce

167 | Knowing Your Numbers Gives You Confidence to Invest | with Paul Orlando

Episode Summary

<p><span>Paul teaches growth hacking and venture initiation at USC (the University of Southern California) and runs the university's startup program. </span></p> <p><span>He has built and operated four startup accelerators around the world and came to write the book Growth Units by seeing lots of companies struggle with figuring out their unit economics. </span></p> <p><span>On this podcast, we talk about how variables may change but the tactics stay the same, learning from old/traditional megabrands, calculating, segmenting, and improving CAC and LTV, and so much more!</span></p> <p><span>To learn more, visit:</span> <a href="http://honestecommerce.co/"><span>http://honestecommerce.co</span></a></p> <p><strong>Resources:</strong></p> <ul> <li><a href="https://www.youtube.com/c/HonestEcommerce?sub_confirmation=1"><span> Subscribe</span></a> <span>to Honest Ecommerce on Youtube</span></li> <li><span>Helping companies move faster through intensive workshops, rapid experimentation, and consulting</span> <a href="https://startupsunplugged.com/"><span>startupsunplugged.com/</span></a></li> <li><span>Connect with Paul</span> <a href="https://www.linkedin.com/in/porlando"><span>linkedin.com/in/porlando</span></a></li> <li><span>Paul’s book about Lifetime Value, Customer Acquisition Cost, and why businesses behave the way they do</span> <a href="https://www.amazon.com/Growth-Units-Calculate-Acquisition-Businesses-ebook/dp/B08GJVV8RJ"> <span>amazon.com/Growth-Units-Calculate-Acquisition-Businesses-ebook/dp/B08GJVV8RJ</span></a></li> <li><span>Scale your business with</span> <a href="https://electriceye.io/"><span>electriceye.io</span></a></li> <li><span>Download Mesa at the Shopify App Store</span> <a href="https://apps.shopify.com/mesa"><span>apps.shopify.com/mesa</span></a></li> <li><span>Level up your customer support</span> <a href="https://gorgias.grsm.io/honest"><span>gorgias.grsm.io/honest</span></a></li> <li><span>Visit</span> <a href="https://beprofit.co/"><span>beprofit.co</span></a> <span>and</span> <span>use code</span> <strong>HONEST15</strong> <span>to get an exclusive 15% off any plan for the lifetime of your plan</span></li> <li><span>Get started with a free account at</span> <a href="http://klaviyo.com/honest"><span>klaviyo.com/honest</span></a></li> </ul>

Episode Notes

Paul teaches growth hacking and venture initiation at USC (the University of Southern California) and runs the university's startup program. 

He has built and operated four startup accelerators around the world and came to write the book Growth Units by seeing lots of companies struggle with figuring out their unit economics. 

On this podcast, we talk about how variables may change but the tactics stay the same, learning from old/traditional megabrands, calculating, segmenting, and improving CAC and LTV, and so much more!

To learn more, visit: http://honestecommerce.co

Resources: