Honest Ecommerce

190 | What Makes You “Cool” Can Alienate Your Customers | with Anouck Gotlib

Episode Summary

<p><span>Anouck is the CEO at Belgian Boys, an indulgent CPG brand turning up the happy one treat at the time! </span></p> <p><span>On this podcast, we talk about why Anouck decided to change their “cool” branding, how incorporating resilience into your strategy helps with platform uncertainty, why it is a good idea to let potential employees interview your team, and so much more!</span></p> <p><span>To learn more, visit:</span> <a href="http://honestecommerce.co/"><span>http://honestecommerce.co</span></a></p> <p><strong>Resources:</strong></p> <ul> <li><a href="https://www.youtube.com/c/HonestEcommerce?sub_confirmation=1"><span> Subscribe</span></a> <span>to Honest Ecommerce on Youtube</span></li> <li><span>Waffles, breakfast, desserts & cookies Non-GMO, made in Europe</span> <a href="https://www.belgianboys.com/"><span>belgianboys.com</span></a></li> <li><span>Connect with Anouck</span> <a href="https://www.linkedin.com/in/anouck-gotlib-82b96b2b"><span>linkedin.com/in/anouck-gotlib-82b96b2b</span></a></li> <li><span>Scale your business with</span> <a href="https://electriceye.io/"><span>electriceye.io</span></a></li> <li><span>Download Mesa at the Shopify App Store</span> <a href="https://apps.shopify.com/mesa"><span>apps.shopify.com/mesa</span></a></li> <li><span>Respond to any of Rewind’s welcome emails and mention</span> <strong>HONEST ECOMMERCE</strong> <span>to get 1 month free</span> <a href="https://rewind.com/honest/"><span>rewind.io/honest</span></a></li> <li><span>Get started with a free account at</span> <a href="http://klaviyo.com/honest"><span>klaviyo.com/honest</span></a></li> </ul>

Episode Notes

Anouck is the CEO at Belgian Boys, an indulgent CPG brand turning up the happy one treat at the time! 

On this podcast, we talk about why Anouck decided to change their “cool” branding, how incorporating resilience into your strategy helps with platform uncertainty, why it is a good idea to let potential employees interview your team, and so much more!

To learn more, visit: http://honestecommerce.co

Resources: